Enrique Dans
Published in

Enrique Dans

The future of autonomous vehicles: product or service?

IMAGE: Waymo

The big question about the evolution of car transportation is whether in the future, we will continue to buy and own vehicles, or simply hire them as and when we need them?

The answer pits the ideas of some traditional automakers, such as GM and others, against companies such as Waymo, Didi or AutoX. As the autonomous driving sector takes shape, we see Tesla and its…

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Enrique Dans

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com