The huge mistake of Return-To-Office (RTO) policies

Enrique Dans
Enrique Dans
Published in
3 min readAug 19, 2023

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IMAGE: A bunch of downtown office skyscrapers
IMAGE: Sean Pollock — Unsplash

More and more companies are regretting having implemented return-to-office (RTO) policies for their employees after the pandemic.

While outfits like Meta or Zoom, once distributed work pioneers, have forced staff to spend a couple of days a week in the office, leading some to claim that distributed work is dead, others are learning the hard way that the five-day, eight-hour office week is obsolete and that there are more rational ways to get things done after being hit with waves of resignations and protests by angry professionals.

The fight for the freedom to work from anywhere is just beginning, and companies that force their workers back behind their desks are seeing with their own eyes that their decision is not just the result of sticking to an outdated work culture, but goes against any kind of responsible approach. What’s more, it’s an environmental disaster: once again we’re seeing rush-hour traffic jams, generating pollution and frustration among people who have experienced distributed work and who are tired of managemetn unable to adapt to new and better ways of working.

The vast majority of people do not want to return to the office, and those with in-demand skill sets refuse to work in companies that try to force them to do so. This generates a Dead Sea effect, whereby organizations hold on to…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)