The virtual artistic assistant is here, and is revolutionizing graphic design… and beyond

Enrique Dans
Enrique Dans
Published in
3 min readSep 30, 2022

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IMAGE: The hands of an artist painting on a thick paper with watercolors and a brush
IMAGE: Pexels — Pixabay

We’re used to thinking of artists as people with a special mastery of skills and techniques that allow them to create work that generates strong emotions or impressions. But for some time now, that definition has been changing, because the entry barriers to creation; the mastery of the tools required, is now being explored by machine learning, algorithms capable of creating art from huge collections of tagged images and on the basis of a written description.

Tools that have already gone viral, such as DALL·E, Midjourney or Stable Diffusion, are revolutionizing the concept of image art: these algorithms’ creations are being put to more and more uses, and not just illustrating feature stories, but even winning art contests, competing to shape an increasingly dynamic and thriving environment. The availability of DALL-E without waitlist, the first tool to gain popularity but, possibly, at this point, one of the most limited in its results, coincides with Meta’s launch of another tool, Make-A-Video, which now makes it possible to generate videos from a text description.

How to assimilate this revolution? Critics argue these tools are dangerous, because they could be used to create fake news or diminish the credibility of their sources. Other proponents with a more positive…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)