Walmart and the wealthy trucker paradox

Enrique Dans
Enrique Dans
Published in
2 min readApr 9, 2022

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IMAGE: A Walmart 8-wheeler truck in diagonal view
IMAGE: Walmart on Flickr (CC BY)

US retail giant Walmart has announced a program to recruit truck drivers for its logistics fleet, with some annual salaries reaching $110,000, along with the possibility of earning more depending on length of service. In addition, Walmart will provide training courses to pass the required exams for those who want to get into trucking.

Faced with a shortage of some 80,000 truck drivers, with many more due to retire soon, logistics companies are having to offer increasingly higher salaries, significantly more than the average for that profession. If your business depends on deliveries — in the United States, 75% of goods are hauled by road — you have a problem: right now, nobody wants to be a truck driver, so companies are having to pay salaries above the going rate in sectors like banking, which are traditionally much better paid.

It’s hardly surprising that driving a truck isn’t most people’s idea of a career: long hours behind the wheel of a huge machine, bored and dependent on the weather and other circumstances of the road. Then there’s the poor road infrastructure and the stress of meeting deadlines. As a result, burnout is rife. In short, this a job waiting to be automated.

And that’s another reason why so few people want to be a truck driver. The “Will robots take my job?” website says there’s an 87% risk level of…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)