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What can you do to reduce your dependence on Facebook?

Enrique Dans
Enrique Dans
Published in
4 min readJan 3, 2021

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Due partly to documentaries such as The Social Dilemma, along with mountains of negative media coverage of the Facebook brand, more and more people are thinking about reducing their dependence on the company, a complicated task given its status as the leading global social network, coupled with the network effect. Used by more than 2.5 billion people, getting out is not easy or necessarily practical; simply disconnecting can send out the message you have become asocial.

Remind me again: what’s the problem with Facebook? Simply, the total control it wants over all our data, coupled with its unethical business model, which has given rise to its current reputation. You may not want to sever all ties, but you can consider reducing its impact by removing as much data as possible. To do this, you should think about how you use Facebook: if it’s just to keep you in touch with friends and family, they already have most of your basic personal information, which Facebook uses to manage a large part of its advertising, so you could delete that and simply have a basic, incomplete profile. Facebook will pester you from time to time asking you to complete it, but you can completely disregard that.

If you want to go further, and considering that Facebook squeezes as much information as possible from what you provide and don’t provide, why…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)