Enrique Dans
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Enrique Dans

What is Apple’s vision for augmented and virtual reality?

IMAGE: A funky green apple with face and ears, wearing sunglasses
IMAGE: FunkyFocus — Pixabay

Apple continues putting the pieces in place for what many believe could be its next big product: an augmented or virtual reality viewer, aimed at reinventing a space that is still largely occupied by enthusiasts.

Faced with Meta’s $2 billion-plus purchase of Oculus VR in 2014 and its recent name change to reposition itself as the master of the metaverse, Apple has…

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On the effects of technology and innovation on people, companies and society (writing in Spanish at enriquedans.com since 2003)

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Enrique Dans

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com

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