Enrique Dans
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Enrique Dans

What is Apple’s vision for augmented and virtual reality?

IMAGE: A funky green apple with face and ears, wearing sunglasses
IMAGE: FunkyFocus — Pixabay

Apple continues putting the pieces in place for what many believe could be its next big product: an augmented or virtual reality viewer, aimed at reinventing a space that is still largely occupied by enthusiasts.

Faced with Meta’s $2 billion-plus purchase of Oculus VR in 2014 and its recent name change to reposition itself as the master of the metaverse, Apple has…




On the effects of technology and innovation on people, companies and society (writing in Spanish at enriquedans.com since 2003)

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Enrique Dans

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com

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