Enrique Dans
Published in

Enrique Dans

What’s the real innovation that makes BeReal different to TikTok and Instagram?

IMAGE: A notification prompt from the BeReal app asking users to capture a picture and share it with their friends

The growth recently experienced by the latest app to hit the social media world, BeReal, which now exceeds fifteen million daily active users worldwide, most of them very young, seems to be making Meta and ByteDance very nervous. They have reacted as they usually do, by copying what they understand as BeReal’s originality and incorporating it into their…

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Enrique Dans

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com