When it comes to email marketing, are you in with the inbox?
I met with my friends at Teenvío to discuss an issue I rarely write about, but that nevertheless helps keep me in touch with my readers: the email many of them receive with my daily article.
About two years ago now, the provider I had been using since the dawn of time to send the daily mail to my subscribers, FeedBurner, decided, à la Google, that it was going to discontinue its mail delivery service. In fact, Google bought FeedBurner in June 2007 and as has happened so often (to the point that it has already been the subject of parodies), the company abandoned it soon after to wither on the vine.
After losing FeedBurner, I set about finding a new provider, and I met Teenvío: a 100% Spanish company, high availability and data security, and with their servers in Spain — which eliminates data protection legislation problems. What most impressed me though, their rapid, high-quality communication and support. Compared to regular providers such as Mailchimp or Sendinblue, no contest: has anyone ever managed to meet with Mailchimp or get them on the phone to discuss an issue related to their mailings?
The evolution of email marketing is very interesting. We tend to associate the image of email marketing with spam, and this is because the vast majority of marketing managers have the stupid idea…
