When it comes to email marketing, are you in with the inbox?

Enrique Dans
Enrique Dans
Published in
5 min readMay 19

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IMAGE; A laptop with an envelope and a letter on the screen, and a bunch of graphics related to email marketing
IMAGE: Talha Khalil — Pixabay

I met with my friends at Teenvío to discuss an issue I rarely write about, but that nevertheless helps keep me in touch with my readers: the email many of them receive with my daily article.

About two years ago now, the provider I had been using since the dawn of time to send the daily mail to my subscribers, FeedBurner, decided, à la Google, that it was going…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)