Why Big Tech may NOT end up dominating Generative AI

Enrique Dans
Enrique Dans
Published in
3 min readMay 17, 2024

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IMAGE: The Google and OpenAI logos inclined 10º towards each other as if they were confronting

Despite the huge firepower of the world’s fourth largest company by market capitalization (after Microsoft, Apple and Nvidia), Google’s presentation on Wednesday attracted less media attention than OpenAI’s the day before, which may well have been arranged strategically to overshadow it.

Google will integrate Gemini 1.5 Pro into all its tools — the least we could expect —…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)