Why connectivity is the key to the future of farming

Enrique Dans
Enrique Dans
Published in
2 min readJan 17, 2024

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IMAGE: The front side of a classic John Deere tractor, showing the signature green and yellow paint and the band with the brand name
IMAGE: Brandy Abbott — Pixabay

US tractor manufacturer John Deere has signed a deal with SpaceX’s Starlink that will see Elon Musk’s satellite company provide high-speed internet connectivity to farming equipment in remote locations around the world.

The deal reflects the fast-moving change underway in farming, which is moving from a sector usually thought of as low-tech to one based on sophisticated…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)