Why would anybody want to read long-form articles on X?

Enrique Dans
Enrique Dans
Published in
3 min readMar 8, 2024

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IMAGE: The X logo on white on a black circle

Elon Musk is still hell-bent on making Twitter, now X, into the universal panacea, and is now offering users the chance to post long-form articles if they pay to use Premium+.

The problem here is that this destroy’s Twitter’s fundamental value proposition: its low signal-to-noise ratio. When Twitter invented microblogging, people immediately understood that…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)