Will the Apple Vision Pro finally make virtual reality a reality?

Enrique Dans
Enrique Dans
Published in
3 min readJan 21, 2024

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IMAGE: A view of the Apple Vision Pro
IMAGE: Apple

With just over a week to go before the launch of Apple Vision Pro on February 2, the jury is out on the market’s reception of a device that could change how we interact with computers forever… or not.

With a price tag of $3,500 plus accessories such as a travel case, batteries or additional fastening straps at two hundred dollars a go, the Vision Pro is a risky proposition to say the least. But the specifications are impressive: 1TB of storage, an M2 processor with eight cores, a host of sensors and 16GB of RAM; that said, it’s pretty hefty at its maximum weight of almost 1.5 pounds, and could cause fatigue or neck pain.

And if you are prepared to take the plunge, getting your hands on one won’t be easy: an appointment at your local Apple Store is required, which takes at least half an hour between measurements, scanning prescription glasses for those who use them, and a long demo of how to use it from employees specially trained for this purpose. In addition, several of what some saw as killer apps to encourage use, such as Netflix, YouTube and Spotify have announced that they will not offer applications for the device; users who want to consume their content will have to do so through the browser.

Nevertheless, assessments from those lucky enough to have given one a thorough test

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)