With Truth Social, Trump adds another failure to his list of shame

Enrique Dans
Enrique Dans
Published in
2 min readSep 7, 2022

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IMAGE: A smartphone with the Truth Social app installation screen, in front of a screen with an image of Donald Trump
IMAGE: Sergei Tokmakov — Pixabay

More bad news for Donald Trump: six months after a disastrous launch, Truth Social, the social network he created Twitter and Facebook finally closed his accounts, has managed to attract less than 4 million subscribers, with barely half a million of them active users. What’s more, Google has pulled it from its app store and Apple is likely to do so due to the violent and unmoderated content it has attracted.

The sad truth is that the disgraced former president’s social network hosts the kind of conspiracy theories normally banished to the darkest corners of the web and embraced by QAnon idiots and Trump hardliners, which is a relatively low percentage of those who at some point became his voters in the presidential elections of a 2016 that looks increasingly distant.

Journalists who have ventured onto Truth Social have found a wasteland with little other than rants about stolen elections and the “conspiracy” being waged against Trump by the dark state. As social media experts like James Surowiecki rightly say, the real problem with Truth Social is that echo chambers of this kind tend to be very boring.

In short, Truth Social is having real trouble growing its user base, which is preventing it from monetizing any advertising or revenue of any kind. As a result, the Trump Media &

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)