Worker robots of the world unite!

Enrique Dans
Enrique Dans
Published in
2 min readApr 13, 2024

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IMAGE: A hyper-realistic image showcasing numerous robots working efficiently in a modern factory setting, highlighting a positive and advanced vision of automation

The list of enterprises exploring the potential of combining robotics and generative artificial intelligence grows longer: Tesla’s increasingly sophisticated trials with its Optimus robot, BMW’s with Figure that I wrote about a few weeks ago, or Apptronik’s with Mercedes-Benz, are now joined by the giant Canadian automotive components and parts manufacturer Magna, which will begin evaluating the performance of Sanctuary AI’s humanoid robots at its plant in Austria.

The company will conduct a multidisciplinary evaluation to improve the cost and scalability of the robots applied to its automotive product portfolio and its engineering and manufacturing capabilities, although as in all other cases in the industry, they have preferred not to disclose the number of robots that will participate in this test.

This is a very interesting moment for the future of the industrialized world: the application of generative artificial intelligence to robotics has made robots very efficient at learning by imitation, simply by observing human actions. The development and refinement of this capability can be applied to virtually any physical task, be it the actions of workers in a factory or household chores in a home, an environment in which we will undoubtedly see many new developments.

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)