Would a personalized flight information screen make your next flight less stressful?

Enrique Dans
Enrique Dans
Published in
2 min readJul 4, 2022

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IMAGE: A person looking at a screen in an airport and seeing a completely personalized message
IMAGE: Delta

Delta is working with Misapplied Sciences to create an airport information screen that can provide different information for up to 100 people about their individual flight details. The innovation, known as Parallel Screens, that strongly resembles certain scenes from the movie “Minority Report”, would make it possible to walk through a crowded airport, but when looking at the information screens, see only the information related to the flight they have to take: flight number, destination, boarding time and gate, direction and distance to the gate, etc.

The screen is composed of a special type of pixels capable of sending millions of light rays in different directions, which by incorporating a facial recognition system allows each person to receive the appropriate information based on their location. The use of facial recognition in an airport is something that, logically, worries privacy advocates, but on the one hand, logically, it is impossible to send a personalized message if you do not know who the person is, and on the other, these are systems that are being used more and more in this environment, both for boarding and immigration.

We all know the feeling: rushing through an airport and having to stop in front of a screen to try to see our flight and its details on an…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)