Zuckerberg: master of the “metaverse”

Enrique Dans
Enrique Dans
Published in
4 min readAug 24, 2022

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IMAGE: Mark Zuckerberg’s badly designed avatar in front of the Eiffel Tower and the Sagrada Familia
IMAGE: Meta

It is always interesting when reality explodes in the face of someone who thought they had everything under control: Mark Zuckerberg, one of the richest people in the world and creator of the Facebook empire, now known as Meta, launched an ad to promote what he calls “the metaverse”, his bid for continued success and the reason he changed the name of his company. The ad features a pathetic avatar of himself that has already gone viral for all the wrong reasons. Really, if “that” is the best this company can get after investing more than $10.2 billion, somebody needs to tell Zuckerberg a few home truths.

Zuckerberg’s avatar in his supposedly revolutionary “metaverse” is far worse than the clumsy human figures created almost two decades ago for environments such as Second Life. “We just knocked up my avatar in a jiffy…” Yeah, right. You’re betting the farm on the metaverse and this is the best you can do?

A few months later, and after having apologized, the company now announces the launch of its “metaverse” in France and Spain, albeit only available in English. And it does it again with an avatar of Zuckerberg that is less expressive than Barbie’s Ken, and with abysmal graphics of the Eiffel Tower and the Sagrada Familia. Once again, the internet is awash with comments such as: “Come and work at Meta, where the most talented minds are cranking out…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)