Zuckerberg’s metaverse isn’t a dream, it’s a delusion
There is growing evidence that Mark Zuckerberg’s dream of pivoting his company towards a new environment, the metaverse, is proving to be a complete failure.
With approximately 15 million units sold of its virtual reality viewers, the company’s goal for the end of this year was to reach half a million Meta users, but it is currently less than 200,000. That number has been dropping since spring, as most users do not re-enter the platform after the first month of use. As an internal document says, “an empty world is a sad world”: currently, only 9% of the virtual worlds on offer have fifty users, and most of them do not receive any visits at all.
But things are worse inside the former Facebook. Despite desperate attempts by management to drive employees into the metaverse, with phrases in internal forums such as
“Everyone in this organization should make it their mission to fall in love with Horizon Worlds. You can’t do that without using it.”
the reality is that the company’s own employees, like its users, find its platform pointless, boring and riddled with bugs.
Everything seems to indicate that Zuckerberg’s decision to bet the farm on the metaverse, with a name…
