Ensightful Will Be At The EDUCAUSE Start-Up Alley!

Ariel Baena-Tan
Ensightful App Inc.
2 min readAug 5, 2021


We are thrilled to announce that Ensightful has been selected to be an EDUCAUSE 2021 Start-Up Alley participant.

What is the Educause Start-Up Alley?

At the annual EDUCAUSE conference, there is an opportunity for emerging start-up companies to gain exposure in the education community. Only a select number of start-up companies are chosen to participate at the Start-Up Alley. This is a great opportunity for small, emerging EdTech start-ups to showcase their products and services to a diverse group of educators and higher education professionals while gaining meaningful connections and feedback.

Additionally, participants of the Start-Up Alley will also have the chance to participate in the Under the Ed Radar Pitch Competition. This is a competition where a select number of start-up companies will be chosen to pitch their business ideas to a panel of industry professionals. This event is very exciting and those chosen will also have the opportunity to gain feedback, as well as potentially win a prize package including sponsorship and online display advertising.

How We Got Here

Ensightful was selected to participate in the Start-up Alley due to our solution combatting group projects' pressing issues. We conducted hundreds of informational interviews with higher educational institutions' instructors, deans, and directors to discover their current processes and goals with collaborative group projects. In addition, we have conducted countless online surveys asking students about their satisfaction levels with their group project experiences. This research has helped us identify critical pain points in the student and instructor experience, which calls for a tailor-made digital tool that will help address these pain points simply and efficiently. Our diverse spectrum of users in faculties such as business schools, health solutions, media and arts, journalism, computer science, engineering, and more, signifies the overwhelming need to improve group project experiences regardless of areas of study.