Send personalized AI Generated Emails in a single Smartlead or Mailchimp Campaign

Eric Popivker
ENTech Solutions
Published in
2 min readFeb 16, 2024

Email campaigns are usually limited by Content Template that usually looks like this:

Subject: Buy my product

Body:

Dear <<First Name>>,

Buy my product or else.

The Management.

When using AI, I want to generate unique personalized email for each recipient. So how do I overcome the shared Email Template limitation.

The Way of Water

Bruce Lee once said “Be Water”. We will apply the same principle.

Let’s say I used AI to generate two personalize emails , but I want to keep track of them in same campaign. The campaign is for finding leads who are looking for best developers to supplement their teams.

Email 1:

Subject: Build best tech team at Achievo

Body:
Dear John,

Seattle is a great city but devs are expensive.
We at Entech solutions can help you find best remote devs at best prices.

Let's setup a call to discuss your tech needs in more detail.

Eric
Entech Solutions

PS. Congratulations on latest release of your flagship product.

Email 2:

Subject: Are you looking to improve your tech?

Body:
Holla Christopher,

Pear, Inc. is growing super fast, which is excellent news. That introduces
new challenges with growing your tech team.

We can provide you with top developers who specialize in AI Assisted coding,
so that they will take care of your tech needs and you can spend more time on
the beach.

I would love to setup 5-min call to see how we can make it possible.

Have an excellent day,

Eric
Entech Solutions

Email subjects and bodies are very different other than maybe the sender information on the bottom.

The way to do it in Smartlead, Mailchimp or any other campaign software is to add custom fields to your Lead/Contact table. So for example for the first Campaign you would add two custom fields:

  • Campaign1_EmailSubject
  • Campaign1_EmailBody

Than you fill these fields with data generated by AI:

After that, only use merge fields for Subject and Body in the campaign’s email template:

And Voila!

When you send the email it will use personalized subject and email for each recipient.

The END!

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Eric Popivker
ENTech Solutions

Living in .NET world for 20+ years. Founder of .NET Fiddle.