Why Every eCommerce Business Needs A Facebook Messenger Marketing Bot?
In the eCommerce landscape, the concept of shopping is evolving. The buying cycles are much shorter; the number of repeat sales are much more. The way eCommerce stores sell these days is more combative.
Because consumers are spoiled for choice. If they don’t like brand A, they will use brand X in a matter of seconds. Moreover, they don’t want to be talked at by brands anymore; instead they seek to have a conversation with them.
Chatbots are more popular than apps.
Mobile apps used to offer deals and information via push. Today- the app boom is over. Mobile sessions are shorter; so obviously brand have to exploit other digital ways to stay engaged with their target customers. And what better than a messenger to be in constant contact?
The chatbot communication solution brings a completely new user experience, especially to mobile. According to Gartner, eCommerce-driven mobile revenue will surge by 50% by the end of this year.
You can make a chatbot to help the website visitors make a purchase on the basis of their preferences. It is as effortless as chatting with a friend in Facebook Messenger.
Facebook Is Revolutionizing the Online Shopping Experience
Facebook has the highest conversion rate with 1.936 billion monthly users; its messenger is used by 1.2 billion active users on a monthly basis (Q1 2017). Now, let us explore why eCommerce should now put FB messenger to good use:
1) To Offer Discount Codes and Coupons
Everyone loves to buy their favourite products at a discount. You can inform your customers about an ongoing sale or time-bound coupon codes and incite them to buy something from you quickly.
Since the conversation takes place on the messenger, it is a lot easier for the customer to get more information on the product (s)he that’s on sale.
2) To Up-Sell or Cross-Sell
Since you would already have the customer’s browsing and purchase history along with location, you can make appropriate suggestions for products that he might be interested in. Don’t get too pushy though. There’s nothing worse than an angry customer!
3) To Accelerate a Buying Process
The Facebook messenger can act as a virtual shopping assistant and can help your buyer pick out the right choice. You can discuss new trends or notify about the new stock that has just come — basically entice the customer.This is also an ideal platform to reduce the cart abandonment rate. You can remind the customer about a product left in the shopping cart.
4) Handle Queries, Complaints and Requests
You certainly don’t want to lose customers because you simply don’t have time to respond to their requests. Businesses that do respond to social queries can grow by 20–40%! For immediate assistance, the Facebook Messenger is great- a quick solution which will always calm an irritable customer.
5) Delivery Shipping Notifications
Keep the customer informed about the status of the delivery. A customer that’s constantly updated will be more inclined to be loyal to you Wherever the delivery has reached, use the Messenger to informed on the same.
Is Starting the Conversation the Trick?
In this time and age, an efficient customer service is necessary not only post-sale but also pre-sale. The only way to last in the market, is to keep your consumers engaged.
And what’s a better channel than Facebook Messenger, where they anyway spend a few hours every day?
Facebook messenger marketing is becoming the most efficient way to start a conversation with consumers, keep them hooked to what your store has to offer and nurture them towards a sale.