What do enterprise software companies do during a downturn? Bubble popped during 2008 for SAP, how did they react? Fly too close to the sun and get burnt. Never put fuel in your rocket and you stay close to earth. It is time to pump the breaks and reap the 90% SaaS margin? Zombies and wolves, which mindset is built for survival? Give a manager a budget and they will work on increasing it. It’s time to start educating your engineers about financial success. Empathy works.