Enterprise Design guidelines

Design process within enterprise platforms and frameworks

Peter Zalman
Dec 18, 2020 · 2 min read

We see a growing population of designers joining the enterprise domain. This exciting trend contributes to a more human digital experience of professional software and removes some decades-old stereotypes about enterprise software being the most suffering user experience one can have with the technology.

Image for post
Image for post

Principles vs. Execution

Underlying principles of good design practice are the same for B2C, B2B, enterprise software, or a public website. But the execution is fundamentally different. I see many Designers struggling with their approach, especially if they join the enterprise environment as already established leaders in different domains.

Designers already have a seat at the table at large enterprises and often play an important role in team staffing. Yet, a lot of enterprise products are similar to years ago. We are engaged in never-ending conversations about design value, debunking myths about design slowing down the delivery, and comparing the enterprise environment to Startups.

I decided to wrap up my observations to guide aspiring and practicing designers and product managers in the enterprise environment. My current domain is the world of ServiceNow platform (PaaS), and I am genuinely interested in other platforms such as Box, Salesforce, Microsoft O365. I focus on areas that make enterprise software different from consumer products, startups, digital agencies, and web design engagements. I structured my thoughts into three chapters.

1. Enterprise Design Discovery

2. Lateral innovation

3. Low-code application design

Enterprise UX

Design stories from designing apps at large enterprise for…

Peter Zalman

Written by

I am crafting great ideas into working products and striving for balance between Design, Product and Engineering #UX. Views are my own.

Enterprise UX

Design stories from designing apps at large enterprise for large enterprises.

Peter Zalman

Written by

I am crafting great ideas into working products and striving for balance between Design, Product and Engineering #UX. Views are my own.

Enterprise UX

Design stories from designing apps at large enterprise for large enterprises.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store