Suicide Squad

DC comics has strategically used digital promotions to publicize their film “Suicide Squad.” Before the premier of the movie they used social media platforms like Facebook, Instagram and YouTube to help promote the film. DC Comics has a large following and reputation for executing live action films based on their comics. With an established audience from their popular comic book series, DC used the fans of the series to help derive publicity by posting images form the Comic-Con convention on their Instagram. Along with this digital promotion tactic they used the cast of the film to post their own images on social media prompting their characters.

In the process of this film’s debut, their production companies outsourced promotional tactics on movie related platforms. For the Suicide Squad film they used Fandango to help promote a giveaway of three free digital comic book copies of the series. In order to be a part of this giveaway, fans had to purchase through this ticketing site. By doing this they are strategically using marketing techniques to promote the film as well as the comic book series.
Another tactic that DC used to digitally promote the film was distributing teaser trailers and posters to major publications giving them a “first look” at the film. Using these platforms to promote the film on the web ultimately hyped up the film’s debut.

Suicide Squad dominated the U.S. box office, heading for around $147 million in opening weekend ticket sales at 4,255 locations. With the amount of digital promotions that DC executed it isn’t surprising to see such a large opening weekend