Yeezy

Kanye West, being one of the most best-selling rappers to date, does more than just produce his own music. His latest album, Yeezus, debuted number one in the United States in the first week of release. What some may not know is he is very in-tune with his inner fashionista. This led him to create his own clothing line, formally known as Yeezy.

Yeezy used to be an extremely exclusive brand. Not available online, the demand for his products was increasingly huge. Seeing him post pictures of himself wearing his own products on Instagram made his fashion seem like a novelty.

Kanye finally decided to release one of his products, his most popular and best selling one to date, the Yeezy Boost. Collaborating with Adidas, one of the top brands for sporting apparel, the feedback they received was extremely successful. A fashionable sneaker that also has a lot of swag, sales were not upsetting. Adidas regularly sends out promotional emails that are sent to their subscribers of their mailing list. Within these emails, advertisements for the Yeezy Boosts will occasionally appear, which promotes not only Kanye’s separate clothing brand, but Kanye himself.