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Entrepreneur and Business

Discussing small business and marketing tips

Social Media Marketing — Sales Should Be The Focus

Social Media Marketing — Sales Should Be The Focus

When it comes to social media, everyone has heard of the 20 or 30 something year old entrepreneur that built a clientele and customer base…
Go to the profile of Mike Cerra
Mike Cerra
Apr 27, 2017
Social Media Marketing — You’re Posting Content But Not Taking It Seriously

Social Media Marketing — You’re Posting Content But Not Taking It Seriously

When it comes to social media, everyone has heard of the 20 or 30 something year old entrepreneur that built a clientele and customer base…
Go to the profile of Mike Cerra
Mike Cerra
Apr 26, 2017
Digital Media Marketing — Enhancing Your Social Media Presence

Digital Media Marketing — Enhancing Your Social Media Presence

When we think of car dealerships on social media, non-native content, links to articles related to the car brand the dealership is selling…
Go to the profile of Mike Cerra
Mike Cerra
Apr 10, 2017
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Listening is the Key to Being Successful On Social Media

Listening is the Key to Being Successful On Social Media

For many, Valentine’s Day is when people appreciate their significant other for being in their lives. Successful relationships are…
Go to the profile of Mike Cerra
Mike Cerra
Feb 14, 2017
Car Dealerships — The Formula To Selling Vehicles On Social Media

Car Dealerships — The Formula To Selling Vehicles On Social Media

In the automotive industry social media marketing, for the most part, is an after-thought for many car dealerships, whether individually or…
Go to the profile of Mike Cerra
Mike Cerra
Feb 8, 2017
Pleading For Engagement — A Sign Of Weak Social Media Marketing

Pleading For Engagement — A Sign Of Weak Social Media Marketing

“Click the link”, “Check it out”, and “What do you think?” are just three of probably many phrases that social media managers use to try…
Go to the profile of Mike Cerra
Mike Cerra
Jan 26, 2017
Social Media — Customer Retention vs Customer Acquisition

Social Media — Customer Retention vs Customer Acquisition

It shouldn’t be this way, but for some businesses, customer retention takes precedence over customer acquisition. When you analyze a…
Go to the profile of Mike Cerra
Mike Cerra
Jan 23, 2017
Social Media Marketing — Understanding Car Dealerships’ Strategy On Facebook

Social Media Marketing — Understanding Car Dealerships’ Strategy On Facebook

Car dealerships’ social media pages, specifically on Facebook are lacking the necessary content that drives sales in 2017. Without digital…
Go to the profile of Mike Cerra
Mike Cerra
Jan 21, 2017
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