Entrepreneur First
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Entrepreneur First

Understanding founder-idea fit

Founder-idea fit

Founder-idea fit framework

1. Using your assets

2. You are a domain expert

3. You have spent years building your skills

4. “I experienced this problem once”

What is the right idea for you to be working on?

  • Larry and Sergey used their research from their PhDs at Stanford to create the first version of Google (quadrant 3, advanced skills).
  • The Collison brothers knew the pain of trying to integrate payments and created Stripe (quadrant 2, advanced knowledge)



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Alice Bentinck

Co-founder of EF (@join_ef) and Code First: Girls. We pioneered a new model of talent investing where we support world class technologists to build startups.