The Paradox of Being Scrappy: Why First-Gen Founders Need to Learn to Spend

Dalia Katan
Entrepreneurship Handbook
6 min readFeb 23, 2023

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Putting on your mask first: knowing when to spend as a first-time founder.

“Be scrappy” is great advice for most founders, but for first-generation and minority founders, it’s often the wrong advice — and one of the most challenging things I had to unlearn when I built my first company.

Of the many lessons that come with entrepreneurship, learning how to spend as a first-time founder was brutal. Being scrappy…

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Startup founder ··· former Head of Product + Deloitte consultant ··· writing on company-building, sabbaticals, life-design