How much should your startup raise and at what valuation?

Stephan von Perger
Nov 17, 2015 · 7 min read

Understanding the rules of the game


1) Funding round amount x 3 = valuation?


2) Raise ~5x more than your previous round

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Source: AngelList/Crunchbase
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Source: AngelList/Crunchbase

3) You need to have more than 15 months runway in the bank

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Source: AngelList/Crunchbase
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Source: AngelList/Crunchbase

Other influencing factors: location and time?

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Source: AngelList (https://angel.co/valuations)
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Source: AngelList (https://angel.co/valuations)

How to bring it all together into a compelling story?

Map out your company’s journey in distinct phases

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Schiphol airport runway — their longest is 3.8km long


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