Not being Steve Jobs, and how to sell UX

An action plan on selling UX to your company, how to reboot your career, and why being a lone genius is probably not a good idea.

Greetings designers!

This week we have heaps of actionable insights to help you make a difference.

We are so blessed to have such a wealth of knowledge at our fingertips for free. It’s no longer the case that we have to go to University or specialised school for most things (although if you want to be a doctor, please go to medical school), the only limitation is us and how much we want it. The marketing legend Seth Godin calls it ‘unlimited bowling’.

It’s this theme where we talk about rebooting your career using design thinking, and how you don’t have to be a genius to create great solutions that people love.

We also talk about getting companies to invest in UX, and a detailed plan from Jared Spool on how to do this.

Have a great week,

Mal Sanders

How to use design thinking to reboot your career

Whilst the term ‘design thinking’ makes some people cringe, but it’s hard to deny the impact that human-centred design can make.

And it’s easier to do than you think.

Learn here how a lawyer used the design process to find a new career path in psychology.

Design thinking is also a great tool for getting unstuck from problems that may seem intractable — including when you hit a career plateau

Faster horses debunked

Two things people love quoting is Henry Fords faster horses quote, and Steve Jobs saying that people don’t know what they want until they see it.

This persistent myth of the lone genius having a prophetic vision of the perfect product is still strong in tech, but I’m yet to see anyone except Steve Jobs pull it off.

Luckily for us ‘normals’:

You don’t need to have decades of experience or find genius people like Woz and Johny Ive in your midst

It just takes an empathic mindset, and the question ‘why’.

Beating Henry Ford’s faster horse

How to convince your company on good UX and win

I regularly feature articles from Jared Spool and for good reason, he is a legend amongst the industry.

Today we answer this fundamental question:

“How do I convince my company to invest in good UX?”

The punchline? Find a way to link bad user experience to the bottom line. People in companies who can map what they do to $$ are very valuable. Essential reading!

When there is extreme frustration coming from a product or service’s design, that frustration shows itself somewhere on the organization’s bottom line

A Proven Method For Showing The Value Of Good UX

User experience is not a feature

User experience is like marketing and brand, something that people like to put in a box, but actually requires the whole organisation to get right.

That cranky person on the support phone? They are part of user experience. The bill you received that is incorrect? User experience again.

If you are having trouble convincing people, try Jared Spools tips above.

User Experience is the sum of all the feelings or emotions caused by every interaction a user has with your product or service including but not limited to usage, branding, advertising, and customer support

Building the bridge between comps and prototypes

I found this technique as an interesting way to maybe bridge the gap between showing people either digital or printed out designs, and fully fledged prototypes.

The interaction flow is an artefact that maps out the why and the who behind the design, and is great for avoiding miscommunication.

Finding those flaws and breaks early on can save the UX, visual design, and development teams a lot of time

It does take a bit of time to create these, so its up to you in your situation to see if you need them. Sheefeni has kindly provided a template to help you out.

An introduction to interaction flows