The Business Model Canvas of Narratively
Human Stories, Boldly Told
Narratively, was founded by Noah Rosenberg in September 2012. As a digital publication and storytelling studio, prides itself on looking beyond the news headlines and clickbait and is focusing on ordinary people with extraordinary stories. According to the latest recorded data, its network consists of over 2,000 talented storytellers. They are coming to Narratively by keeping to their hands passionate projects for which they care so much to write about.
After having combed their world’s big cities and hidden corners to find the characters and narratives of their preference, Narratively’s medium platform, gives them the floor to wrap and discover their talent in writing their own stories. Through the narrative of each story, people have the opportunity to connect each other, be informed and share strong feelings among them and also within the community.
At Narratively, every single story and its storyteller, are awarded the space and time needed to have an impact and the result is some of the most engaging content on the Internet. Each Narratively piece is presented in the most appropriate medium, from long-form and short-form, writing to short documentary films, photo essays, audio, or comics.
Particularly, is interested in articles about women, people of color and anyone whose incredible story has been unfairly obscured by history and wishes to revive. Every single minute, is deemed appropriate to send your piece of story to Narratively’s team! Moreover, its group of talented people, is interested in adding new, diverse voices, in order to enrich the variety and content of the stories.
«Our mission at Narratively Creative is to revive the lost art of great storytelling»
The basic mission at Narratively Creative, is to revive the lost art of great storytelling. The diverse in-house team specializing in the field of communication and content creation, is always present to highlight the importance of communicating a history from mouth to mouth. Its key activities, are based on substantial information, a suitably configured platform for each piece of story and also a suitably content on the official website, which includes a great variety of videos, articles, texts and suggestions. By looking beyond the news headlines and clickbait, connecting people, informing, presenting each piece of a story, engaging content on the Internet, focusing on ordinary people with extraordinary stories and capturing the imagination, Narratively bets on the value propositions for its development as a means of real communication.
The segmentation of its customers, is concerned adults men and women, people who love writing or filming, those who need to express their feelings or want to share certain snapshots of their everyday routine. In actual fact, everyone has the chance to be a member of Narratively’s team, from passionate, creative and imaginative people, to formidable storytellers.
Narratively Creative, leverages its premium content capabilities to produce engaging, high-quality storytelling solutions for brands, publishers and nonprofit organizations. So far, they’ve built a global network of 2,500+ journalists, writers, filmmakers, photographers, illustrators and animators who ply their trade at leading outlets like the New York Times, Vice, the New Yorker, National Geographic and NPR. More specifically, Narratively exploits its creativity to help top brands tell their stories and engage with customers on an entirely new level. GE (Digital Industrial Company), Youtube, GE Channels, Google, Expedia, Vera Institute, Lincoln Financial Group, Flights.com and The village Voice, represent only a small part of Narratively’s key partners of present or future.
Its cost structure includes Software Development, Server Hosting, Graphic Designer, Salaries, Taxes and also Operating costs. Regarding the key resources, are based on a creative group of people who have specially formed by journalists, editors, creators, authors, the finance and marketing dept, photographers, developers, directors, assistants and designers. Thanks to this well structured framework, the customer relationships are characterized by ambition, interaction, imagination, security and active participation. As it concerns Narratively’s revenue streams, are the result of funds, salaries, advertisements, subscriptions, premium benefits and donations.
In conclusion, it is perceived that Narratively, by paying special attention to its human potential, has finally managed to build a highly-vetted global network which offers unique and powerful perspectives and experience to people who want to staff Narratively’s team. Taking this into account, from the result of writing and filming content that already exists on the official website, it is noted that quality matters more than the quantity, authenticity more than sensationalism and impact more than clicks. Are you wondering what the result of this process is? They are keeping in this way the needs, mission and sensitivity of their valued partners at the core of all they do.
If you think that Narratively represents you, take the opportunity and show your talented «ego». What you’ll get in return, it will be memorable. By developing content ideas and being able to connect with your readers, you can also win the enterprises and inspire your consumers. As Narratively’s team says: «We know that great content doesn’t exist in a vacuum- it’s meant to engage, inspire and surprise an audience, at scale». So, if you have already come up with an untold, human and narrative story, it’s time for you to write something about. A pen and a piece of a paper, are what you truly need!
More info about Narratively’s structure:
The pre- work on the business model canvas of Narratively:
