Master the Musk Method
Unleash the Power of Storytelling in Your Next Pitch: Lessons from Elon Musk's Powerwall Presentation
Learn the Art of Compelling Storytelling to Win Over Investors and Make Your Startup Stand Out
Published in
6 min readApr 9, 2023
As an entrepreneur, I've always been inspired by Elon Musk and Steve Jobs.
They're not just innovators but master storytellers who have used their skills to sell spaceships, flamethrowers, electric cars, and groundbreaking technology.
One presentation that particularly caught my attention is Elon Musk's Powerwall unveiling (https://youtu.be/OIgzzAMgnSU).
In this article, I'll break down the ten simple storytelling tips from Musk's presentation that can help you nail your next pitch:
Introduce a Villain: Fossil Fuels, Meet Your Match
In his Powerwall presentation, Musk zeroes in on fossil fuels as the nemesis.
Kick off your pitch by pinpointing the challenge between your customers and their happiness.
