Recommended Twitter Management Tools
Managing social media platforms can be tedious, from maintaining engagement or building a follower base; as a business, you may not have the time to be proactively online to promote your company. Fortunately, we live in a period where there are many resources out there to help assist you with your social media services, while at the same time saving you time and money. Here are 5 recommended tools to help improve efficiency and productivity on your Twitter platform.
Hootsuite
Summary:
Hootsuite helps keep your social media platforms clean and easy to navigate. You can integrate your LinkedIn, Facebook and Instagram alongside with your Twitter to make things simpler across the board. Hootsuite launches all of your social media updates and notifications onto one single streamlined interface. With over 15 million users, Hootsuite has become one of the biggest platforms to synchronize your social media accounts.
Features:
One unique feature about Hootsuite is the ability to schedule posts for a given date and time, you can keep your social media active 24/7 by automatically scheduling content to release so you can maintain consistent engagement and interactions. Hootsuite allows you to schedule hundreds of posts at a time so you can focus on the needs of your business. Hootsuite also gives you the option to monitor your social media interactions, so you can track how many people like, comment and view your content. By going through your dashboard, you can determine what content produces more engagement so you can curate your content to your customers. In terms of security, Hootsuite prioritizes industry leading cybersecurity to make sure your content and information is secure.
Pricing:
In terms of pricing, Hootsuite offers 5 tiers of plans to meet your business needs, Free, Professional, Team, Business and Enterprise, each with their own unique features. The free package contains 3 social media profiles, 30 scheduled messages and 1 user. If you are starting out as a start up business, this would be the preferred package for you because it is the most cost efficient. If your start up business has over 3 social media platforms, it is recommended to select the Professional plan since you able to integrate up to 10 social media platforms to help expand the presence of your business needs. For small to medium business owners, the Team and Business plans may be better suited for your organizational needs, because you can create multiple profiles so many users can be online interacting and engaging with potential consumers. For large corporations, the Enterprise package can be curated to your business.
Free/Professional/Team/Business/Enterprise
$0 monthly/$29 monthly/$129 monthly/$599 monthly/Contact for Pricing
Tweriod
Summary:
If you are looking to expand your social media presence, this may be a great tool for you. Tweriod can view your followers every day on your Twitter account and come up with a report on when to Tweet on a certain time or date. This is a great supplement tool to use alongside with other social media platforms to maximize your social engagement.
Features:
There are not a lot of features that come along with Tweriod, since it is a supplementary tool that goes well along with other social media platforms. When you connect your Twitter account with Tweriod, the application will analyze your profile and produce an interactive report on when you should tweet your content. It takes a couple minutes, once it has completed an analysis, it sends an email with the detailed report.
Pricing:
Free features for up to 1000 followers, one-off paid analysis starting at $5 per analysis, paid plans starting at $4 per month
Trendsmap
Summary:
Compared to the previous tools are recommended; Trendsmap switches things up a bit by showing the user what is currently popular across the world. These popular trends can be topics, users and hashtags. It is recommended for business users who needs to be on top of what’s occuring around the globe. This application includes accounts like news outlets, politicians and social media influencers.
Features:
Trendsmap gives you a live update of what is currently trending across the world, as you navigate throughout the different cities and states, you can see the latest topics, users and hashtags in a specific region. Clicking on a trend will bring up a line graph of how the topic has preformed in the last couple days (depends on what your plan features), along with the top tweets during that time. Another feature that Trendsmap offers is an user-level analysis of the top Twitter users. If a celebrity is trending (eg: Kylie Jenner), exploring more will give you information about what type of content she enjoys and what she tweets about the most, along with her favourite emojis. You can unlock more features such as alerts for certain topics and extensive Twitter searches into the past along with in-depth analytics.
Pricing:
Pricing wise, Trendsmap has 5 packages for users to signup for. The five tiers are Plus, Pro, Premium, Premium 10 and Premium 20. Based on the package that you select, you can view tweets as far back as 20 weeks ago and unlock alerts for tweets that you want to be updated consistently on. The higher package tier that you chooses gives you access to visualize trending topics and you can research and analyze based on the reports generated by the platform. Every user can sign up for a free 7-day trial on any package to try out the application for themselves. If you are looking to start small, the Plus package would be recommended because it gives you access to unique features that could help curate your business towards what is currently popular in today’s world.
Plus/Pro/Premium/Premium 10/Premium 20
Free 7 day trial
Monthly:
$25 monthly/$95 monthly/$295 monthly/$495 monthly/Contact for Pricing
Yearly:
$250 yearly/$950 yearly/$2950 yearly/$495 yearly/Contact for Pricing
SocialRank
Summary:
SocialRank is another recommended tool to track your audiences engagement through their integrated algorithms, by connecting it to your social media account you can get a detailed look on your audience and behaviours. It is a popular platform that is used among educational institutions such as Harvard and Penn State University; along with Fortune 500 companies such as Louis Vuitton, General Electric and Samsung.
Features:
SocialRank offers businesses the convenience of sorting through their audiences simply by clicking on filters such as “most engaged” or “most valuable”. By integrating this platform into your Twitter profile, you can select, organize and present suitable content for the public to view and interact. You can also narrow your search further by adding location and keywords that match what you are trying to search for, and target a specific market that your business is currently focusing on. After taking action of searching for specific people, SocialRank can help you reach out to them by direct messaging individuals to see if they are interested in a product or service that your organization has to offer.
Pricing:
If you are interested in using SocialRank as apart of your business, please reach out to business@socialrank.com. Depending on what your business requires, prices are subject to change.
Audiense Connect
Summary:
The last tool that is recommended for your business needs is Audiense Connect. This social marketing platform integrates seamlessly with Hootsuite to deliver comprehensive information and marketing tools to engage audiences based on what people are saying, who they are, and their opinions. This allows businesses to recognize their target audience in depth, and identify strategic market opportunities to furthermore expand their recognition towards a wider range of individuals.
Features:
Some of the special features that Audiense Connect delivers, is the seamless interaction with Hootsuite. By having this as an additional resource with your Hootsuite platform, you can identify a specific segment right on your profile and curate your Tweets and content to match what your audience is interested in. By using machine learning algorithms, Audiense can compare different benchmarks with other audiences and even competitors. This tool can also help you with creating your own Chatbots so you can interact with your audience if they want to learn more about the product or service that your company has to offer.
Pricing:
Audiense Connect has 3 tiers for prospective users to try out, these tiers are Free, Starter and Standard. By moving up the tiers, you are able to unlock unique features such as unlimited profiles per search and Twitter Chatbots so they can deliver information automatically.
Free/Starter/Standard
Monthly:
$0 monthly/$10 monthly/$99 monthly
Annually:
Save 20% off monthly pricing * 12 months.
Conclusion:
After trying out all of these tools, displayed below is a table with the 5 tools ranked based on their simplicity and features. In summary, these tools will help improve the efficiency of your business needs and requirements because of their unique technological components. From seamlessly integrating into Hootsuite or being used as a standalone application, having these business tools enables organizations to capture their target audiences and keep them updated on what is happening in our fast moving world.
