How To Use Social Networks For Real Estate?

Aashish Sharma
Jul 13, 2018 · 6 min read
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We have seen how social networks are essential for an Inbound marketing strategy, and which media are best suited to real estate agency communication.

Now remains to know what to do with!

How to use social networks in real estate? What determines a “good” use of these media? And how do real estate professionals seize it to boost their communication?

How do real estate players use social media?

Each social network has its own features — and a real estate agent can use it wisely. Indeed: using social networks in real estate can cover many different actions.

In a previous article, we sorted through the most popular social networks to determine which are best suited for professional use : as a reminder, Facebook, LinkedIn, Instagram and YouTube came in pole position.

But the question now is: how are these media used by professionals in your sector?

Using social networks in real estate: what professionals do

When it comes to using social networks in real estate, professionals in the sector (in the broadest sense) are used to:

  • To share news about the real estate sector (73%)

Note that the frequency of publication is high: they are 77% to publish content at least once a month, and 25% to do it daily.

Using social networks in real estate: business habits

The practices of real estate companies (agencies, networks …) are somewhat different. When it comes to using social networks in real estate, these companies:

  • Communicate about their company or brand (71%)
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Assessment of the professional uses of social networks

Let’s make a quick assessment:

In terms of using social networks in real estate, note that:

  • Professionals in the broad sense play their role as influencers ;

How can you use real estate social networks as part of your communication strategy?

How to use social networks in real estate?

Using social networks in real estate helps boost your communication strategy — but how do you get there?

The motto for a successful social strategy is “communicate”. Which means :

  • Make your pages and profiles live every day;

You already have everything you need to succeed in your social communication!

You just need to keep in mind the 3 keywords that help to use real estate social networks in all circumstances:

  • The connection (with your prospects and customers)

To get to the heart of the matter, let’s take two examples of what you can do to use social networks in real estate in the right way: with Facebook and Instagram.

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Connect to your community with Facebook

Facebook is a powerful connectivity tool. As long as you cleverly balance your communication between your page and your Facebook profile, you will be able to reach a maximum of prospects and customers.

Some ideas :

  • Use your real estate agency Facebook page to post news and information about your business;

Never forget one thing:

Your customers choose you because they trust you, which is why they give you a sale or a real estate purchase.

Using social networks in real estate is, therefore, to create and maintain this connivance between your customers and you; to show that, behind the real estate agent who does business, there is, first of all, a human being who has the same desires and knows the same problems as his customers.

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Rely on the visual to communicate through Instagram

Unlike Facebook, Instagram only works with pictures. This tool, therefore, implies a different way of using social networks in real estate.

Here’s how :

  • Use two Instagram accounts: one, personal, which aims to humanize your relationship with your customers; another, professional, who plays a more serious role, for example, to publish only photos of real estate extracted from your agency portfolio;

We see it: in reality, Instagram is a powerful lever for the acquisition of prospects and communication.

Using real estate social networks in the best way, therefore, means taking into account the specificities of each medium, such as Facebook or Instagram.

Feedback on the use of Facebook by a real estate agent

Let’s finish with a concrete example: that real estate agent from the south of France who chose to communicate only on Facebook.

Here are the actions he has put in place (over a long period) to achieve commercially viable results:

  • A publication frequency of 3 to 4 posts per week;

Result: a 10% click rate on its ads, which is very powerful!

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To conclude the use of social networks in real estate

Conclude on this question:

Using social networks in real estate is not just posting a Facebook status from time to time and sharing an image on Instagram. It is necessary to have a real social presence and to animate one’s accounts with regularity, then to create contact and to maintain relations, by balancing the tone of the contents (lighter / more serious).

Above all, social media is just a tool: they promote your online presence. But it’s your website that will then convert your prospects and create engagement.

In short, we use social networks to build relationships and to demonstrate our know-how, not to sell.

But in doing so, you create all the conditions to make prospects want to appeal to you when they want to take the plunge!

Originally published at Entrepreneur News and Startup Guide.

Entrepreneuryork

Learn How to Become a Successful entrepreneur to Start your…

Aashish Sharma

Written by

Aashish Sharma is a Founder and Blogger at https//www.entrepreneuryork.com, specializing in Social Media and Digital Marketing.

Entrepreneuryork

Learn How to Become a Successful entrepreneur to Start your own business.

Aashish Sharma

Written by

Aashish Sharma is a Founder and Blogger at https//www.entrepreneuryork.com, specializing in Social Media and Digital Marketing.

Entrepreneuryork

Learn How to Become a Successful entrepreneur to Start your own business.

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