Real Estate SEO — Marketing Online For Realtors
Today more than ever it is important for Real Estate Professionals to make sure that their website is showing online for local search terms. More and more are buyers and sellers are starting their Real Estate shopping experience online. Real Estate SEO is what connects your agency and services to those searching online.
The Most Overlooked Factors For Real Estate SEO
One of the most overlooked factors for Real Estate SEO is your actual website. Not having your site set up properly for the Google spyders to crawl and find what keywords you are targeting holds so many real estate professionals back.
When you start the build out of your site you want to make sure that you are very organized. If you have a site already you will need to change the structure which can be very time consuming but is totally worth it.
Real Estate SEO Starts With Website Structure
When you look at sites that rank for the keywords that you are wanting to go for then you will normally see that their URL’s are structured like this: www.website.com/category-name/Page-Name/post-name
This structure is important. This structure when used properly allows your website to have the appropriate categories, pages, and post that will tell your users as well as Google exactly what you site and that page is about.
Real Estate Website Structure — Pages and Categories
When your website is organized properly, in Real Estate SEO, you will have the various locations broken down into groups. These groups are the Pages and Categories.
Think as if you were driving down from a map view. The Page will be the City Name. The Category will be the Neighborhood in that City. The Post will be the actual house or listing in that Neighborhood. That way the URL Structure will show the city, neighborhood, listing all in the URL.
If you properly structure you website and make sure that you listings are live on your site and not in iFrames or embedded then you are well on your way to higher rankings and finding those online Real Estate Shoppers through your SEO on your Real Estate Website.
Overall, your goal is to show those that are looking for properties in your area that you sell properties in that area. You want them to see the listings and the fact that your agency features multiple listings in that area.
This is even better if you focus on a certain type of property such as foreclosures, rentals, single family for sale, single family for rent, commercial, and or multi family. These are all great keywords to include in every post or page to distinguish your listings. A keyword report from Dominant Link SEO can help you find this structure.
