Benefits of Going Direct-to-Consumer and Launching Your OTT App
The global video streaming market is expected to reach US$ 223.98 billion by 2028, expanding at a CAGR of 21%. And so it’s no surprise when you see more content owners moving from traditional ways of showcasing content to the streaming wave.
Who/what is a content owner?
Before we speak about the benefits of streaming for a content owner, let’s set the context by explaining who is a content owner.
A content owner is one that possesses the rights to live or on-demand content. This could be in any space. Think of Netflix having the rights to broadcast La Casa De Papel (Money Heist) globally or NBC broadcasting the Premier League in the USA. This means that only Netflix can broadcast La Casa De Papel while NBC is the only television channel to broadcast the English Premier League. These deals are set by the content creator/production house (in the case of shows) or with the owner of the sports body (in the case of the Premier League).
While this was the traditional way of working, now content owners are finding ways of going direct-to-consumer by launching their own streaming apps. This helps maximize the value of their content and not share any profits with a third-party streaming app. The content creator can also look at monetisation outside of content with merchandising etc. UFC’s streaming app is an example of the same.
Streaming challenges (and opportunities)
Many content creators believe that it’s better to sell rights to a third-party service and reap that reward. While that is a logical avenue, there’s scope for more dollars to be earned. For those looking at a niche audience, there’s a fair chance your content could get lost in mainstream apps. Also, the user interface the app your content is airing on could dictate what viewers think of your content. If they have had a bad experience with the app, even if it was a one-off, there’s a fair chance of your content not being consumed.
Further, if you launch your own app, you can have different streams of revenue for your stream. Think subscription, advertising, on-demand, and even merchandise. The options are limitless.
But many do believe creating one’s own OTT app is expensive and cumbersome. That’s when the likes of Enveu step in. Our team can take you through the whole process and take you through the costs to set it up.
Benefits of going d2c with your own app
As discussed above, the revenue options are immense. Above that, you can have a personalized user and content experience. Then comes the quality of streams. Some global streaming apps do have lower bandwidth options for viewers from markets that have slow internet speeds, but this is not always the case. We can do the same by offering high-quality streaming at the lowest bitrate and making sure the latency of the streaming experience is equivalent to the broadcast quality.
We handle everything to make sure that the content owner just focuses on creating engaging content.
Like what you see and want to go the direct-to-consumer route?