An Introduction to Audio Branding
In this article, we will explain audio branding, often referred to as sonic branding, and discuss three things: the basics of audio branding and why it's becoming increasingly important. Audio branding does require the artist to have strong knowledge of music production and sound design, a complex skill that sits outside of traditional branding.
Defining Audio Branding
Simply put: audio branding is the use of sound and music to create a unique brand identity. It can include everything from a tune or a musical theme to a sound effect or even a voiceover. Sonic branding is not a new concept, but it’s becoming more popular and more important as people consume more content through audio channels like podcasts, streaming services, and smart speakers.
Most of us are not aware that audio plays a role in branding
Generally speaking, we easily recognize audio logos and audio linked to certain brands. Not because of the emergence of voice assistants per se, but rather the impact it has on the emotion of customers as well as its influence on brand recognition. A big advantage for companies is that it doesn’t take much effort to let customers hear their brand sound.
