An Introduction to Audio Branding

Frederik Goossens
Envoi
Published in
4 min readApr 3, 2023

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Psychedelic Audiowaves

In this article, we will explain audio branding, often referred to as sonic branding, and discuss three things: the basics of audio branding and why it's becoming increasingly important. Audio branding does require the artist to have strong knowledge of music production and sound design, a complex skill that sits outside of traditional branding.

Defining Audio Branding

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Frederik Goossens
Envoi
Editor for

Multimodal Product Manager and Designer || Cambridge MBA || Over 13 Years of Experience