Behind the scenes of our film “The Smarter Workplace” with Jen and Colin from Oddfellows

Wells Riley
Mar 8, 2019 · 5 min read
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W: Hi Jen and Colin! Tell us a little about yourselves. Why did you start Oddfellows?

W: When starting a project like this, where do you like to start? Can you walk us through the high-level process?

We fundamentally believe that the details matter, but only if the overarching concept is solid.

W: How did you develop this story? What about Envoy’s vision of the future stood out to you?

W: You’ve created videos for a lot of well-known brands. How did you create this story/look/feel/sound to uniquely capture the spirit of Envoy?

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When approaching visual identity, we try to draw inspiration from a spectrum of human experience: arts, culture, fashion, architecture etc. — as well as things both past and present.

W: Was this all digitally animated? How did you achieve the hand-drawn feel?

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W: What role does color play in telling this story?

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W: Who worked on this project? (What kinds of people/roles?)

W: What does your personal “future of work” look like? What do you think will be the biggest change in the next 10 years?

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