How to create product design principle cards?

Yu Phoebe
Yu Phoebe
May 28 · 3 min read
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About product design principle cards


  • It’s a set of cards which describe the core product design principle


  • To make sure that the product experience is consistent and coherent across the product ecosystem
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Authcore product ecosystem

When and how?

It’s an iterative process. Referring to the product development process, I will suggest to review the product design principle at the following stages:

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Define before your start prototyping

01 | Know your user

  • Interview your users to collect feedbacks on the challenges that they face while using similar products ( if you are developing a product from scratch) or talk to your existing users ( if you are planning on improving the product)

02 | Know your competitors

  • Competitor research — What can we learn from them?

03 | Brainstorm with the teams

  • Learn from the team
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Product principle card template

Review before developing the beta version

  • Use the prototype to run usability test with users to collect user feedback

Review again before developing launch version

  • Similar to the last stage. Talk to your users to collect user feedback

Product experience principle cards at

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Thanks for reading.
Looking forward to hear your questions and feedback.

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