AdEx Network and Enzyme Finance Form a Strategic Partnership Bridging Advertising and DeFi
June 17, 2021 — AdEx Network is teaming up with Enzyme Finance to bring advertising to decentralized finance.
AdEx Network and Enzyme Finance have entered into a strategic partnership aiming to bridge the advertising and DeFi industries. The two companies will collaborate in a number of ways to achieve shared goals and make DeFi more accessible while promoting the AdEx ad network.
AdEx Network will be implementing the Enzyme protocol in the upcoming AdEx Wallet — a tool that will allow users to easily access and utilize DeFi instruments. The wallet will be linked to a few selected DeFi protocols, Enzyme being one of them.
AdEx Wallet users will be able to take advantage of pre-set asset management strategies developed by Enzyme Finance to achieve optimal performance of their investments.
AdEx Network itself will be using the Enzyme Protocol to achieve its company treasury management goals.
In addition to this, Enzyme Finance is becoming one of the advertisers who use AdEx Network for display (banner) ads to reach a wider audience and increase its brand awareness among potential customers.
Last but not least, the two companies will engage in cross-promotion activities to share their communities and customer base.
“We are delighted to have AdEx as a partner. As the DeFi industry continues to make leaps and bounds in terms of product-market fit, advertising is a natural next step for us. The key to working with AdEx is that they share our passion for innovation & transparency,” said Mona El Isa, CEO of Enzyme Finance.
“We have been following the development of Enzyme Finance for a few years now, and we are impressed with what they have achieved so far. We are thrilled to partner with them and expand our audiences as a testament to the versatility of real-world applications of blockchain,” said Ivo Georgiev, CEO of AdEx Network.
About AdEx Network
AdEx Network is a new-generation protocol aiming to address and correct some of the most prominent inefficiencies of the online advertising industry. By using blockchain technology, the company brings to ad tech reporting transparency, 100% data privacy for end-users, full custody of funds for publishers and advertisers, reduced ad fraud, and more.
AdEx Network works through micropayments on Ethereum by utilizing the OUTPACE layer 2 payment channels and offers DeFi staking of its native ADX token.
The AdEx team also develops an open-source platform built on top of the Ethereum implementation of the protocol, available at https://platform.adex.network/. Since the public launch of the platform in 2020, it has gained more than 9,000 registered users and has processed 800+ million micropayments on the blockchain.
Learn more at https://www.adex.network/ and follow @AdEx_Network on Twitter.
For more information contact Vanina Ivanova, CMO, AdEx Network: vanina@adex.network
About Enzyme Finance
Enzyme Finance is the company behind Enzyme Protocol — an Ethereum-based protocol for decentralized on-chain asset management. It is a protocol for people or entities to manage their wealth & the wealth of others within a customizable and safe environment. Enzyme empowers anyone to set up, manage and invest in customized on-chain investment vehicles.
Learn more at https://enzyme.finance/ and follow @enzymefinance on Twitter.
For more information contact Marina de Mattos, Enzyme Finance: marina@avantgarde.finance
