How To Optimize an E-Commerce Website

E-Commerce Website is a wider concept as there are a numerous criteria’s to build an E-Commerce Website, to maintain it, its growth, its SEO & optimization. Theses websites are based on the sales aspect of the business, it is also necessary to optimize the websites so as for their survival in a long run. There are several ways to optimize an E-Commerce Website.

There a lot of techniques for the optimization of these kind of websites but people must have a great research & have to choose the best & effective SEO techniques only.

One of the most common way is to add an effective content to the website. Search engine traffic can become the difference between the success & the failures for a number of websites. As there are a number of owners of the E-Commerce Websites, all of them adopt the different techniques of SEO to rank their websites. This is also an effective way to optimize an E-Commerce Website.

There are some principles of On-page SEO & Off-page SEO where on-page SEO refers to the internal elements of the website & off-page SEO refers to the external elements.

Let’s discuss the on-page SEO techniques to optimize an E-Commerce Website :

The first step to start with the SEO is to go through with the website itself, there are several factors which are considered to be important when crawl through each page of the site. Some of the most important factors to optimize an E-Commerce Website are :

• Site structure
• Keywords
• Titles
• Description
• Alt-text of images>
• Content
• Internal links

Site Structure :

The website’s structural elements & the way of linking the pages with each other also affect SEO. The website must structured well so that the search engine crawlers can easily find all the pages & the subpages.

The motive of an E-Commerce website must be to set-up an online store in such a manner so that the customers can easily find the products which they need. As a result, the site structure is also an important factor to optimize an E-Commerce Website.

Keywords :

Different people use different keywords & queries to search the products & the relevant information. SEO is also based on the keywords at a great extent. One must optimize the keywords use by the people to find the products to get succeed in setting up an E-Commerce Website.

He/she can prepare a list of the relevant keywords, placing them in the appropriate place throughout the whole website. The titles should consist the main keywords & can be repeated in the content. Keywords are the very important part to be considered to optimize an E-Commerce Website in a better way. Page URL :

To get succeed with the E-Commerce website, one must ensure that each URL is SEO-friendly, i.e., it should consist of the main keyword that the page is targeting.

Some of the points should be kept in mind to optimize an E-Commerce Website :

• Use hyphens (-) instead of underscores ( _ ).
• Keep the URLs address brief, descriptive & relevant.
• Use the most important keyword in the website’s URL.

Alt-text of Images :

One must use the alt-text for the images to help the search engine crawlers to understand what the image represents as they don’t consider the images, they consider the alt-text. Using the main keywords as well while describing an image is a way to optimize an E-Commerce Website in a better way .

Title & Description :

The title should define the content of the site in a clear way, it should be short & includes maximum 62 characters only. Use at least two of the most important keywords in this.

Now, description is a short paragraph, displayed under the title-tag. It should include 150–155 characters only, should include the relevant information of the brand.

Titles & description both plays the key role to optimize an E-Commerce Website .

Internal Links :

The internal links of the website which includes the various other pages of the website are also an important part of on-page SEO. They help the crawlers to optimize an E-Commerce Website in the relevant manner. The links should be prepared well.

Content :

When it comes to the content, it should include all the relevant & important keywords describing the actual services & products provided by the website in a most effective manner to target the customer. The content added to the site matters a lot to optimize an E-Commerce Website .

Now come to the Off-page SEO Techniques :

The Off-page SEO techniques involve creating the links from the other parts of the web to your site. People usually spread the links of their sites with different forums & comment sections but these techniques are now penalized by the search engines. In this case, one can create the interesting & entertaining content & share it with their followers on facebook, twitter which can generate more traffic to their site which is relevant way to optimize an E-Commerce Website .

The links created through the social media would be considered natural. One will get a backlink each time someone visits the site from an external website.

Some of the ways to cope-up with these techniques are :

• Article marketing
• Social networking
• Blog posting
• Forums posting
• Video marketing
• Content Exchange

The above mentioned SEO techniques are very important & useful to optimize an E-Commerce Website.