Making a billion high-scale businesses? Achieving high-scale outcomes with a low-capital workforce. Scale low-capital, don’t remedy it. Creating mimetically incentivised tribes (memes are low-cost incentive devices) into financially sustained guides (finance refuels their earned leverage with additional capital).

Benjamin Lupton
Benjamin Lupton’s Blog
2 min readJan 10, 2020

Been watching a lot of Shark Tank Australia, then Dragons Den, the UK one.

Too many multi-million dollar companies die because they couldn’t get enough cash quick enough to scale – cash needed to scale output – a hard problem.

Typical solution to this is high-scale businesses should swim in larger capital pools, and if you cannot relocate (typical obituary) or don’t do the deals right, too bad.

Alternative solution would need to be to keep costs down low. Seems high-scale solution here is not relocating entrepreneurs nor spreading investors but by solving high-scale workforce at low-cost.

As crowdsourcing is the most popular solution to high-scale at low-cost, why not solve building high-scale companies through crowdsourced workforces?

Existing crowdsource workforce solutions are bloody oceans through gig-economy (fiver, bountysource) and volunteering tribes through memetic groups (fan armies, 4chan, ideologues, open-source), as well as slave labor through manipulation and control (trafficking, plunder, government).

To apply the positive aspects to business creation, one would need to complement an entreprenuer with the ability to instil memetic groups, to create ideological volunteering to manifest a tribe, then to repay the most valuable of the tribe, transforming their eventual status based game from a bloody ocean into a sustainable cooperative.

This is essentially what every influencer has done. They’ve scaled their work force for low cost, starting with creation of a memetic tribe, then sustaining the best of the bloody economy of the tribe to sustain its Pareto distribution.

Perhaps this is what incubators should be marketing themselves on. What you will become, versus what you will get. Incubator marketing is too focused on the traditional means of low-scale workforce and capital acquisition, that being employment and relocation.

The real problem Australians and other capital scarce demographics are facing, is not how do I build my high-scale company, but how does one solve the problem of building such companies in the first place (the forest over the trees).

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