How the Metaverse Can Supercharge IP’s — with Bandai Namco’s IP Goldmine


If you’re a retro gaming enthusiast, or even if you’re just remotely interested in the gaming world, Bandai Namco is a name that’s echoed through the ages. From the clinking coins in arcade machines to the buzz of a console at home, Bandai Namco has continuously crafted experiences that bring joy to millions.

Now, let’s throw the Metaverse into the mix. Imagine a realm where Bandai Namco’s IPs aren’t just games or characters but living, breathing universes.

Stable Diffusion XL. Prompt: PacMan meets OnePiece

A Delightfully Nerdy Dive into the “Metaverse”

🎮: Origin Story

Before it was the darling term of tech moguls and Silicon Valley, the term ‘Metaverse’ was first coined by author Neal Stephenson in his 1992 sci-fi novel “Snow Crash”. In it, humans, as avatars, interact with each other and computer programs in a 3D virtual space. Flash forward, and we find the idea further popularized in books like “Ready Player One” by Ernest Cline, where the virtual world offers a compelling (and sometimes preferable) alternative to reality.

🕹: Defining the Digi-Domain

The Metaverse is essentially a collective of digital universes, environments, and assets augmented with social and economic systems. Think of it as the lovechild of the internet, immersive virtual reality, augmented reality, online gaming, web3, and blockchain technologies, all intertwined into one expansive continuum. This fusion not only promises richer interactions but also a decentralized and secure foundation for digital ownership and identity in these virtual spaces. In the Metaverse, you’re not just a passive player; you’re an active participant and stakeholder, thanks to the decentralized power of web3 and the immutability of blockchain!

🌐: Realms and Dimensions

The Metaverse isn’t just one unified digital space. It’s a multi-layered, expansive collection of many interconnected realms. Each video game world, VR chat room, or AR experience could be considered a ‘dimension’ within the greater Metaverse.

💻: Interactivity is Key

At the heart of the Metaverse is the principle of dynamic engagement. Unlike static web pages that serve content in a one-way stream, or limited video game realms with predefined boundaries and scripted outcomes, the Metaverse thrives on real-time interaction. Here, avatars become our digital alter egos — a digital representation that’s not just a simple character but a full-fledged identity.

In the Metaverse, these avatars can socialize in expansive virtual parks, collaborate on projects in digital workspaces, dance the night away at virtual concerts, or engage in epic quests. They can construct digital homes, establish virtual businesses, or cultivate unique skill sets — it’s a space where the boundaries between ‘play’ and ‘work’ often blur.

But it doesn’t end there. With the power of web3 and blockchain technologies, these avatars aren’t just fleeting pixels on a screen. They can own, trade, and leverage digital assets. From unique clothing items to coveted pieces of virtual real estate, from rare artifacts to digital art — everything has the potential to carry value, authenticity, and provenance. This deepens the stakes and significance of every action, transaction, and interaction. Essentially, the Metaverse doesn’t just mimic reality; it augments it, offering layers of interaction and experience that are both novel and deeply rooted in our natural inclinations for community, creativity, and commerce.

🖖: A Universal API?

The concept of a ‘unified digital dimension’ might sound like something straight out of a sci-fi movie, but for the Metaverse to truly flourish, it’s an essential ingredient. The essence of this interoperability is a lot like you being able to use your USB device (created by one manufacturer) on a laptop made by another. However, in the Metaverse, the stakes are higher and way cooler!

Consider this: Today, you might earn a rare lightsaber in a Star Wars-inspired virtual universe. Tomorrow, you want to take that very same lightsaber into a medieval dragon-slaying realm to face down a fire-breather. You’re not just carrying over a digital asset; you’re taking a piece of your digital history, achievements, and identity into another environment.

The challenge? Current digital platforms, especially games and virtual worlds, are mostly siloed. Each has its own set of rules, its own physics, and its own assets. How does one ensure that a lightsaber, which functions with a particular set of mechanics in its native universe, can be accurately and fairly translated into the dynamics of a dragon-centric world?

Enter the idea of a Universal API (Application Programming Interface). This would be a standardized digital protocol allowing different virtual environments to understand, exchange, and possibly even enhance data from one another. But creating such a universal standard is no easy task. It would necessitate consensus among developers, respect for intellectual property rights, and a robust system to ensure fairness and balance. All while preserving the unique allure and mechanics of each universe.

With the incorporation of web3 and blockchain, the hope is to not only ensure that assets retain their provenance and authenticity across these universes but also to make sure that users’ rights and ownership are preserved. This decentralized approach could be the cornerstone for building the bridges between these diverse and vast digital landscapes.

In essence, for a universe where your hard-earned lightsaber can face off against Excalibur, developers and visionaries will need to work in tandem, laying down the digital ‘laws of physics’ that govern these cross-dimensional escapades. The journey ahead is uncharted, but oh, the promise it holds!

🎩: Economy 2.0

The Metaverse, in all its digital splendor, isn’t just about immersive entertainment. At its heart, it promises a new frontier for commerce and economy. Sure, it might be virtual, but its impact? Very real!

  • 💼: Real Estate in the Clouds
    Forget about beachfront properties; the Metaverse offers real estate that defies the very laws of physics! Imagine owning floating islands, intergalactic spaceships, or a cozy spot next to a digital waterfall that plays your favorite tunes. As companies and individuals look to stake their claim in this new digital world, we’re seeing virtual land sales skyrocket, complete with their own land rights, rental systems, and even zoning laws.
  • 👜: Virtual Vogue
    Let’s talk fashion. In the Metaverse, your avatar isn’t just a representation of you — it’s a statement. Just like in the real world, fashion brands are catching onto this. Picture this: a digital Gucci bag that’s just as coveted in the Metaverse as it is in Milan. Or limited-edition sneakers that, when worn, allow your avatar to levitate. Fashion isn’t just about looking good; it’s about the added functionalities and digital ‘powers’ these items can offer.
  • And let’s journey into the world of “One Piece”. Imagine setting sail with the Straw Hat Pirates, and as you embark on your journey, you don a hat, not just any hat, but Luffy’s iconic straw hat. Not only does this hat show allegiance to your favorite crew, but it might also offer unique interactions and experiences — perhaps it’s the key to a hidden quest, or maybe it provides special dialogues with in-game characters. And yes, you could potentially buy this hat with digital currency, trade it, or even sell it in another universe where “One Piece” fans exist.
  • 📦: Merchandise and Mementos
    Sure, concert tees are cool, but in the Metaverse, merchandise takes on a whole new level. Imagine attending a virtual concert and buying a digital memento that’s not just a keepsake but also interacts with your virtual environment. Light up wristbands that sync to your favorite playlist, posters that come alive to narrate tales, or even digital pets inspired by a concert’s theme song!
  • 💡: The Rise of Digital Services
    The economies of the Metaverse won’t just revolve around products. Services will play a huge role. Need an architect for your new virtual mansion? Or perhaps a designer to jazz up your avatar’s new digs? As the Metaverse grows, so will the demand for these specialized services, creating jobs and opportunities that we haven’t even dreamed of yet.

In essence, the Metaverse isn’t just a digital playground; it’s an evolving ecosystem of commerce, creativity, and collaboration. It’s where our physical and digital realities intertwine in unexpected, exciting, and profitable ways. As Luffy would say, “I’m going to be the king of the pirates!” — in the Metaverse, who knows, you just might be the king of a whole new world of possibilities.

🔮: The Future?

While the tech titans are diving deep into the Metaverse ocean, predicting its exact future is a bit like forecasting the endgame in a Dungeons & Dragons campaign. Unexpected, thrilling, but always driven by community and imagination.

In conclusion, fellow digital pilgrims, the Metaverse represents the next step in our digital evolution — a realm of endless possibilities, challenges, and, of course, epic loot. As we stand on the precipice of this new world, one thing is sure: our inner geeks are in for a treat! 🚀🌌👾🎲

Stabele diffusion XL: Bandai Namco

And now we look at Bandai Namco and how the Metaverse can transform IPs into the next big thing:

Bandai Namco & The Digital Frontier: Entering the Metaverse

Founded in the 1950s and emerging as a powerhouse in the entertainment industry, Bandai Namco has always been synonymous with innovation, immersive storytelling, and unforgettable gameplay experiences. With a rich legacy that spans gaming, toys, and anime, they’ve given us iconic franchises that have shaped pop culture for decades.

As technological realms evolve and virtual environments become more integrated with our daily lives, Bandai Namco is venturing into the newest digital frontier: the Metaverse. This is not just about gaming; it’s a new dimension where their vast universes, beloved characters, and intricate stories converge, enabling fans to immerse themselves in unparalleled experiences.

Among the many worlds Bandai Namco has brought to life in gaming, the universe of “One Piece” stands out prominently. While they don’t own the “One Piece” IP, their expertise has provided fans of the series with engaging gaming experiences that capture the essence of Luffy and the Straw Hat crew’s adventures.

One Piece: A World of Adventure, Friendship, and Dreams

In the vast blue world of “One Piece”, pirates roam the seas in search of the legendary treasure, the “One Piece”, which promises unimaginable wealth and the title of the Pirate King. Our hero, Monkey D. Luffy, endowed with the powers of the Gum-Gum fruit and an indomitable spirit, embarks on a perilous journey with his Straw Hat crew. Sailing from island to island, they encounter formidable foes, unveil ancient mysteries, and forge bonds stronger than any challenge thrown their way. Through intricate arcs, from the political intrigue of Dressrosa to the haunting past of Skypiea, “One Piece” is a tale of ambition, friendship, and the relentless pursuit of dreams.

  • 1. Dive into Legendary Universes: Venture into the Metaverse and find yourself sailing the Grand Line alongside the Straw Hat crew from “One Piece”. Feel the waves and confront formidable foes, not as a mere observer but as a participant in their grand adventure.
  • 2. Unprecedented Character Crossovers: Imagine Luffy, Zoro, and Sanji from “One Piece” crossing paths with characters from Dark Souls, Tekken, or Gundam. They’d team up, share tales, or co-host events. Picture a concert where One Piece’s Brooke collaborates with The Idolmaster idols, bringing a fusion of soulful tunes.
  • 3. Eco-Conscious Virtual Worlds: With Bandai Namco’s allegiance to the “Playing for the Planet Alliance”, the Metaverse can usher in green initiatives inspired by “One Piece”. Envision a campaign led by Chopper promoting virtual wildlife conservation, emphasizing the beauty of the world they sail.
  • 4. MIRAIKEN Studio’s Revolution: Pioneering a new wave in the Metaverse, imagine entering a dynamic where you can not only watch the “One Piece” arcs but be an active player, setting foot on Skypiea or clashing with the Marines. Within this expansive realm, visualize stepping into Konoha Village from “Naruto” or piloting a Gundam against the forces of Zeon, just as vividly as you would join Luffy on his adventures.
  • 5. Reawakening Vintage Gems: Even within the vast lore of “One Piece”, there might be tales or characters that didn’t get their time in the limelight. The Metaverse can provide these tales a platform to shine, rekindling nostalgia and sparking new intrigue. Alongside “One Piece”, the Metaverse could resurrect lesser-known tales from the “Saint Seiya” universe or even stories from “City Hunter”. Old school fans would be in for a treat.
  • 6. Exclusive Digital Treasures: In the age of NFTs, one could dream of holding a virtual Poneglyph from “One Piece” or showcasing a coveted power pellet used by Pac-Man in his classic mazes. From Luffy’s iconic Gum-Gum moves to the neon mazes of Pac-Man, these digital relics, unique to Bandai Namco’s Metaverse, promise to be every collector’s treasured possession.
  • 7. Enhanced Fan Interactivity: Picture a virtual Sabaody Archipelago where fans converge for global tournaments, strategy discussions, or to interact with Oda, the mastermind behind “One Piece”, diving deeper into the lore and upcoming arcs. Or a Metaverse hub where fans can have a Q&A with Akira Toriyama, the genius behind “Dragon Ball”, attend virtual “One Piece” conventions, or take part in “Tekken” world tournaments.
  • 8. Unified Entertainment Universe: The diverse worlds of “One Piece”, from Dressrosa to Whole Cake Island, can be explored seamlessly in the Metaverse. Fans could transition from epic battles to understanding the intricate politics of the Reverie, or even engage with spin-offs, all within one encompassing realm.
  • 9. Virtual Actions, Tangible Change: Drawing inspiration from multiple Bandai Namco IPs, undertake virtual quests to restore the chakra balance in the “Naruto” world, or assist the “One Piece” crew in marine conservation, each leading to real-world sustainability impacts. Embark on virtual clean-up missions in polluted oceans or partake in tree-planting initiatives on Zou, and see these virtual actions translate to real-world environmental impacts.

CEO Yasuo Miyakawa’s vision to connect with fans on multiple layers can truly find its fullest expression in the Metaverse. The potential is immense, only limited by imagination. Bandai Namco’s rich history and vast IPs, coupled with Metaverse capabilities, can redefine entertainment as we know it. The arcade coin might have evolved into digital currency, but the joy of ‘play’ remains timeless.


From its innovative gaming platforms to its unrivaled game titles, Bandai Namco continues to shape the landscape of interactive entertainment. But as we traverse through the vast expanses of its accomplishments, we must remember the narratives and characters that truly cemented its place in the hearts of fans worldwide.

Speaking of which, in our next installment, we’ll delve deep into the world of ‘One Piece.’ From its humble manga beginnings to becoming one of the globe’s most colossal intellectual properties, we’ll explore the journey of Luffy and his crew and how Bandai Namco has masterfully sailed this ship to the pinnacle of success.

For fans and enthusiasts alike, this promises to be a riveting chronicle. Stay tuned and get ready to embark on a journey to the Grand Line!



Marc Schaumburg-Ingwersen
Epic Creators’ Corner

Marc Schaumburg has been a passionate series producer for years and has been a blockchain enthusiast since 2017. He works for Banijay as an executive producer.