The Digital Transformation Dilemma

How technological differentiation can help brands reclaim relevance, rekindle customer relationships, and adapt to the new retail reality.

Genesis
Epigraph.us
3 min readMay 1, 2023

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Better smart than sorry.

In the face of economic uncertainty, there are three reasons to invest in new technology as part of your core digital strategy: woulda, coulda, and shoulda.

While budget cutting may provide a temporary sense of safety, brands that resist the temptation to wait and see and choose instead to explore new opportunities for growth will be rewarded. For those with a healthy aversion to untested waters, Epigraph’s tiered 3D solutions pack a transformative punch backed by proven performance, enabling brands to stand out with consumers without feeling like they’re going out on a technological limb.

Combining 3D-enhanced, AR-enabled product experiences with eCommerce expertise, we help brand partners generate revenue and engagement from existing properties, increase visibility and consistency across multiple channels and devices, on a platform that is both cost-effective and quick to deploy at scale.

Fortune favors the bold. So do customers.

In a crowded retail environment, some consumer segments have become brand agnostic. In order to win new customers over, retain the customers you have, and win back the ones you’ve lost, standing out is more important than ever. The time to invest in your digital transformation is now.

In a long line of interactive visual embellishments from carousels to 360 degree spinners, 3DAR represents an evolutionary leap forward, providing an immersive and informative experience that captures your customers’ eye, and strengthens your business’s ROI.

Animated GIF of Prof. Stampfer’s Stroboscopische Scheibe No. X (Trentsensky & Vieweg 1833)

5G performance will soon be ubiquitous across channels and devices, and heavy investment by major platforms like Meta and Apple means 3D infrastructure is on the verge of being standardized. No longer on the gaming fringe or remote conference horizon, today’s 3DAR eye candy is tomorrow’s cost of entry.

With the inevitable shift already underway, the brands who will see the most value from their 3D investment are the ones bold enough to be among the first. Otherwise, you’re only putting off the day you’ll wish you’d done it sooner.

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Genesis
Epigraph.us

We build scalable 3D solutions so your brand can stand out. Follow for more 3D and AR content to give your customers an unforgettable e-commerce experience.