Azerion, Don Robbie and Epik Bring DR Sports to Habbo

EPIK Prime Team
EPIK Prime
Published in
4 min readNov 15, 2022


A first in a series of collaborations, Azerion has partnered with global media company Global Fan Network (GFN) and Epik to incorporate football and sports entertainment news into the pixel art virtual world of Habbo.

This partnership will introduce DR Sports and AFTV founder, Robbie Lyle, into Habbo to deliver exclusive content and collectibles. As part of its first venture into the metaverse, DR Sports will kick off the partnership with unique branded items including, clothing, accessories and in-game furniture items for Habbo residents to acquire.

The collaboration also introduces an exclusive public room in Habbo that includes a pub, a football field and press room. Available globally, acting as a social hub and place where football fans can show their support during upcoming sporting events, including the FIFA World Cup Qatar 2022. Fans of AFTV and DR Sports better keep an eye out as Don Robbie is planning to give VIP Habbo visits with fan interviews in the near future.

“Fans are at the heart of everything we do on DR Sports and AFTV”, said Robbie Lyle. “Working together with Habbo will help us engage with even more fans in a brand new way, using cutting-edge digital technology.”

“Inclusivity and supporting various communities are values at the heart of Habbo, and we are delighted to expand our Habbo family and introduce Robbie Lyle to our metaverse”, said Jurriaan van Teunenbroek, Vice President of Games and Content at Azeriorn. “This partnership with DR Sports reflects our commitment to fans and players, allowing them to grow new connections in our digital space”.

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About Habbo

Habbo is one of the largest virtual communities in the world. Founded in 2000, Habbo has expanded to nine online communities (or “hotels”), with paying customers in over 150 countries and more than 600,000 active users a month. Habbo was originally developed by Sulake, a Finnish company owned by Azerion.

About Azerion

Azerion is a high-growth digital entertainment and media platform. As a content-driven, technology and data company, Azerion serves consumers, digital publishers, advertisers and game creators globally. Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers, supported by in market sales and campaign management teams. Through its technology, content creators, digital publishers and advertisers work with Azerion to reach the millions of people across the globe that play Azerion’s games and view its distributed entertainment content to increase engagement, loyalty and drive e-commerce.

Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion driven by organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded company listed on Euronext Amsterdam. For more information visit:

About Global Fan Network

Global Fan Network (GFN) is a worldwide media company and content provider comprising multiple fan-led sports channels based in the UK. The company was born out of the success of AFTV (formerly Arsenal Fan TV), the first channel created by GFN’s Group CEO and Founder, Robbie Lyle, back in 2012.

Robbie launched AFTV as a means of creating a truly fan-led platform, where Arsenal supporters could have their voices heard and deliver passionate insight about their club. He borrowed a camera and a microphone and headed to Arsenal FC’s Emirates Stadium with a goal of building an innovative new media company from scratch with fans at its heart. AFTV’s rapid success came with the realization that his fans-first strategy could pioneer a new era of sports media. He established GFN in 2017 to bring a new style and approach to fan content and accelerate that into something much more wide reaching.

About Epik

With more than 300 video game clients, Epik is the leading global licensing agency putting brands into video games to produce premium digital items and experiences for over one billion gamers worldwide with the largest digital ecosystem with hundreds of the world’s most popular entertainment brands. Epik was the first and only NFT company to do any activations with AAA gaming companies for NFTs; and is widely considered to be the blockchain industry leader producing collaborations for premium licensed digital collectibles, NFTs, and exclusive Web3 metaverse experiences (Epikverse) powered by an interoperable proprietary cross-chain technology and Epik Prime token. Clients include Warner Music, Garena, Tencent, Triller, and Universal.

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EPIK Prime Team
EPIK Prime

Epik unlocks digital worlds and enables the sale of premium, name-brand digital items; leading the way for brands to sell to new audiences. 🕹️🎮