CANON
History of Canon
Back in 1933, when all high-quality cameras were made by Europeans, a small company was dedicated to prouce high-quality camera in a simple apartment in Tokyo. Canon started to produce high-quality Japanese camera with these wonderful vision enthusiastic young people. Their hard work and entrepreneurial spirit finally succeeded in creating a model called Kwanon after Mercy’s Buddhist Goddess. Hanza Canon, Japan’s first ever 35 mm focal plane shutter camera was born in 1935 which marked the Canon brand’s history.
In 1950, first president of Canon, Takeshi Mitarai, went to America to visit an international trade fair for the first time. After he seen all the modern factories and high standard of living, he established a fireproof steel-reinforced concrete factory in Tokyo’s , which he considered it is great place for Canon to succeed in doing business with the world. In 1955, Canon made its mark on global market by launching U.S. branch in New York City.
Canon designed many new cameras and even developed the camera with many new features or functions. In addition to the camera, they also entered the field of photocopying machines with the launch of Canofax 1000, developed canon business machine sales through the implementation of their NP system (original electro-photography technology and the introduction of a plain paper copier to the marker).
Good about Canon
One reason people like using Canon is because of their camera’s reliability. Of example, of sport, action, wildlife or photojournalism, Canon 1DX Mark II is the best Canon DSLR. Especially from RAWs, it has excellent image quality and fantastic high ISO efficiency, fast autofocus with good tracking accuracy, 14fps burst speed, incredible buffer space, 4 K 60p video and robust build quality, which is why professional photographer needs to own their own Canon camera. Not only that, but also because of their attitude of accountability for the environment. Canon tops their list of 56 environmentally friendly businesses by launched three new calculators (Green Calculators) which parts made by recycled Canon copiers in Europe to show it’s company’s dedication in protecting and conserving the environment, according to a survey by the New England based environmental organization Clean Air-Cool Earth. They were also the first sponsorship of English Football League started in 1983 and ended in 1986 after the new sponsor Today Newspaper took over.
Why Canon failed to innovate
A large number of sources believe that Canon faces many internal issues which prevents them from working effectively. Internal conflicts occur and as a result they tend to respond extremely slowly to the demands of the market and customers. Canon seems to be more interested in maintaining its precarious position rather than to innovate and implement its inventions. When businesses drip feed apps, consumers are very quick to notice and it’s irritating and alienating. Their new Canon 5DS and 5DS R DSLR has a 50mp sensor that looks amazing at a glance, but when look back to the past, it was found that 2010 technology was repackaged at a premium price. Contrast this with the Sony A7R II, we will see why it does not innovate.
The main reason Canon struggles to innovate is because the way the two divisions are handled. Essentially, their DSLR divisions and their Cinema are constantly seeking to make sure that they do not offend each other. We reject to produce any cameras that might make impacts on another camera’s sales. Now if two different market-leading companies do this, it could operate, close to price fixing which is illegal. If this is done externally, though, it is illogical and does not help anyone but the competition. The issue is that Canon is actually aware of this enormous issue, but has not found a solution.
For a good number of years, companies such as Nikon and Sony have been producing significantly better lenses, getting benefits from Canons ‘ inability to do better. A quick look at DXOmark’s sensor technology reveals that Canon had been left behind for a long time. We still appear to believe that 4k is still some high end component that can only be applied to the expensive high-end cameras, although it has been appeared and used for 12 years now. Basically, Canon faces some difficult issues and doesn’t seem to be prepare enough to bounce back things. We can actually conclude that the Canon team do not work effectively as one and a negative loop is formed.
