HUMMER

The Hummer is a high-end product. It has unique design features and its performance off-road is among the best in the SUV. The Hummer has a very unique and beautiful design that is immediately recognizable to the public but the product also suffer from a lack of innovation and in terms of creature’s comforts lags the competition. In 1992, Hummer became very popular and General Motors would go on to create a model for civilians which came to be known as the Hummer and it was in the first sold and first market when civilian version of the Humvee was selling by AM General. We also know that the Hummer of the SUV and truck brands. The Humvee was a vehicle developed by AM General Corp. for the US military. An American heavy vehicle and South Bend-based car contractor in India was AM General and we also known that the famous as military Humvee and the civilian Hummer that are created in Mishawaka, Indiana. This also manufactured transit buses.

Hummer is the brand of a sport utility and off-road vehicles that AM General Corporation were produced the first sports utility and in 1998, the General Motor was bought it. The Hummer first got public attention when the vehicle was shown over ESPN because of people was amazed at easily how easily it was able to navigate the uneven terrain. There are many types of hummer which is Hummer 1, Hummer 2, Hummer 3, Hummer H3T, Humvee, and M1151. Hummers 2 has a two model which is H2 SUT and H2 SUV.

Among the features that make the hummer great is its unparalleled military grade strength and unique appearance. There are some interesting features that have make Hummer vehicle which is run flat-tire, smart bumpers, dual fuel tanks, unique light system, traction control, driver information centre and CTIS that we called central tire inflation system. Its can help you to drive one or more flat tires 30 miles at 20 miles with a run flat-tire. After that, Hummers were providing with two fuel tanks. The size of oil tank depends on the year model. Besides that, the feature is driver information system. Some Hummers are providing the features until 28 warnings for vehicle functions to enable of the two drivers for personalize their driving environment.

In addition, traction control may help you to control the system that prevents wheel spin. The system we called that TorqueTrack4. It was automatically applied the breaks to the spinning the wheel and also allows a traction to happen on non-rotating the wheel. Besides, the feature is CTIS that we called centre tire inflation system. This helps the driver to deflate or inflate at the all four tires at the same time. Meanwhile, the feature is unique light system. Hummer is over the height limit, so Federal law permits that the hummer should have Aclearance lights along the roof. Lastly, the last feature is smart bumpers. Your bumpers will not damage as you approach or descend an incline because of the rear and front bumper will reduced to a minimum for the best possible approach and departure angles off-road.

Hummer also had the disadvantage when you driving a Hummer. The first disadvantages are hard to drive and control. Someone should learn to drive the Hummer and get used to it something that takes a time because it is not easy to drive a seven feet wide vehicle. It hard to control when one needs any emergency braking in difficult situation due to fact that it has massive weight, something that makes it dangerous to use and it is difficult to give way for other vehicles due to the narrow road

Second, disadvantage when you driving the Hummer was high maintenance cost. For example of high maintenance is in spare parts, fuel and many other costs. This cost so expensive to maintain this vehicle. Third, the Hummer always making a lot of noise compared to other SUV, this makes the disadvantage when people to like in quietness situation. Fourth, the disadvantage is too wide. It is difficult to enter the parking space because it is too wide. Fifth, to hire insurance for the Hummer is very expensive.

In 2006, General Motors were announced that its plans to stop the production of the Hummer H1 following 24 years on the market. Due to new emissions standards, the model was discontinues shortly after and the last example was produce in July 2006. While In 2008, the economic downturn has led to Hummer’s viability being questioned and it was put under review by GM management. Instead of being transferred to Motor Liquidation Company as part of GM’s bankruptcy in 2009, the brand was kept by GM, to investigate its sale.

The resurrected vehicle is the idea of Humvee Export, five-person collaboration between Hummer fans and entrepreneurs which contact VLF to assemble the trucks with General Motors power trains.

In June 2009, Hummer was facing financial problems at the time. General Motors have left the Hummer’s future in doubt. General Motors was declared that Hummer production would stop. Rising the oil prices led to reduced car demand. The brand was dropped because it wasn’t making any money when they came out of Bankruptcy but halted sales in 2010. General Motors had been trying to sell Hummer to another company Tengzhong in June and its announced that it would acquire Hummer and wait government approvals. By the end of January, the two companies were planned to complete their deal as much $150 million then they hopes of receiving approval from China with delayed the deadline by a month. In the end, both companies were General Motor Co. and Tengzhong has signed that an agreement to sell the brand in a joint statement. The H3 and H3T the last two Hummer models still being made are produced at GM’s factory Shreveport, LA.

Now, General Motors, who halted sales of the hulking SUVs in 2010, is considering bringing the line back, according to a report. General Motors came up with the idea of ​​building an electric vehicle that would bring a brand of irreplaceable gas. Idea of General Motors is considering its plan which vehicle will be including in fleet of electrified truck or SUVs. The name of Hummer is the way to increasing demand for the rugged SUVs with off-the road capabilities. The General Motors will run two programs on the main battery electric vehicles. First project is BEV3 is to developing the passenger cars and SUVs. This is variety of other small and mid-sized models and the part of the automaker’s pledge to put 20 EVs on the road globally in 2023. After plans the first project General Motors do the second program which is making the electric pickups and other full-size vehicles.

In conclusion, the hummer should have a strategy in marketing to make higher sales in Hummer. Strategy marketing which is upgrades the product. The Hummer premium position is supported by its brand and its brand and its architecture but is not supported by other elements of the product itself. The vehicles lack in both comfort and fuel efficiency. Improving this can would improve in sales in Hummer. After that, strategy in improve and increase promotions. Hummer can alter its promotional mix to appeal less to the mainstream and more toward their core of gas-guzzling and status symbol seeking. Lastly, low the price of Hummer. It can make higher demand of Hummer and get the profit. The Hummer high price and relative lack of innovation features has resulted in low utility. Aside from upgrading the product utility can be approved by lowering the price.