OLYMPUS
Olympus Corporation was established on October 12, 1919, by Takeshi Yamashita (founder). From 1919 until 2003 was Takeshi Yamashita’s process of expanding the focus of optical and microscope business in Japan. Olympus Optical Co. Ltd. introduced before 2003 which is now renamed to the famous Olympus Corporation in Asia.
The product runs better known as a producer of optical (light and electron), photographic equipment and more specialized to a microscope and thermometer. Olympus is also known for its global endoscopy market in the past. Now, Olympus focuses on the manufacture and sales of precision pieces of machinery and instruments.
The Fall of Olympus Corporation
Brand quality and business quality are two different things. Many well-known brands of the world are forced to end their history because they are declared bankrupt. However, it is not necessarily an end to a universe. The longer the company runs, the more products produced in the wake of the Industrial Revolution 4.0 technological improvements can be felt with the sophisticated upgrades of the product itself. However, the economic downturn has an impact on Olympus ‘products that are about to collapse in the economy due to other companies’ competitiveness. Where to see more and more sophisticated, and expensive camera production such as Nikon, Sony, and Lumix.
One of the first things that caused the collapse of Olympus was due to the quality of the camera product itself. Where quality in terms of camera lens used does not reach the level of consumer satisfaction and move slowly. In physical, classic design camera is used with lower lens quality than Nikon. The production of the single lens-camera (SLR) Nikon is more compact, faster and better than Olympus with the same features and was slowly released both launched in 1959.
Further, innovation has been made with a digital camera (DSLR) in the market is falling behind the sharp and better development of technology. Olympus failed to survive as a profitable company as the market was dominated by the Nikon. Olympus sales worldwide have dropped by millions and have not grown. In order to gain a foothold in the marketplace, Olympus’ strategy is more focused on sales of luxury SLR cameras and reducing compact sales. For example, the hottest product so far is mirrorless for travel photography usually being lighter, more compact, faster and better.
To sum up, the following shows the performance of the Olympus Company which has been operating for 100 years to provide the best quality product to the customer when it is very influential and capable of operating. Thus, with the fall, the organization was able to stabilize the launch of new cameras with new themed cameras in this era.
