THE SHARPER IMAGE

The sharper image is a company that consumer electronics and lifestyle products. The founder of the sharper image is Richard Thalheimer and founded in 1977, 42 years ago in San Francisco, California, U.S. The company started in 1977 as a catalog business to sell jogging watches. Later, through what had become an iconic catalog, the sharper image expanded its product assortment to include high end, futuristic gadget, electronic message chair and air purifier. The popular product such as ionic breeze and exclusive models of human touch message chair helped propel the sharper image to become an iconic American brand with 187 retail stores in 38 states. The sharper image catalog and website are owned and operate by Michigan based Camelot ventures group, while the brand licensing is owned by three sixty group.

In 2006 there was a change in the board of directors of the company, including the removal of Thalheimer as CEO Thalheimer was replaced by Chairman Jerry W. Levin not long after, on April 9, 2007, Steven A. lightman became the president and CEO.

Product of the sharper image

This is a product that is released by companies such as Dash Cam, Robotic arm, Walgreens, Sound soother, Bed Bath, Facial Cleaning Brush, Virtual Reality, Emergency, Gadget, White Noise, Led, Dashboard Camera, Alarm Clock, Headphones, VR Headset and Remote control. The sharper image produces electricity, which greatly benefits the consumer.

The sharper image bankruptcy

On February 20, 2008, the sharper image stock price reached a then record low of 29 cents share. Besides that on February 25, 2008, the sharper announced it had receive notification that it would be delisted from the NASDAQ exchange. The company filed for bankruptcy protection with the U.S. bankruptcy court in Wilmington, Delaware. Sharper image said it had 251.5 million of asset and 199 million of debt as of January 31, 2008, according to the filling. All of its retail stores were closed by the end of 2008.

The Sharper Image lost focus. It went from a catalog brand known for innovative and exclusive offerings to a chain of stores featuring merchandise people could find elsewhere for less. To capture sales, it turned to buy-now infomercials that evolved into single-product pitches for the Ionic Breeze air purifier, a product that neither fit the Sharper Image brand nor, according to Consumer Reports, met its effectiveness claims. Tumbling revenues and hefty legal expenses unhinged the enterprise.

For you information sharper image has seen its sale decline steadily since 2004, and has posted net losses in fiscal 2005, 2006, and 2007. According to court papers, the electronic retailer also cited negative publicity from the litigation involving its Ionic Breeze air purifiers for its falling revenues. In October, a federal court denied approval of a settlement of class action suits related to the efficacy of the air purifiers. Besides that following the ruling, sharper image stock fell 8 percent, weakening support from suppliers.