HMV

INTRODUCTION

Do you know about HMV? HMV or real name is His Master’s Voice was famous in Malaysia a year ago. HMV was a popular movie and music trailer several years ago in the United Kingdom. There are 2,200 employees in this company. The first HMV branded Gramophone company opened on Oxford Street in 1921, and the name HMV was also used for television and radio forms from the 1930s onwards. Subsequently, about 120 of the company’s stores are main retailers of film, music, technology products and games. The HMV brand well-known as the ‘dog and trumpet’ icon Nipper, was related with ancient times and the development of English famous music and culture. The person who opened this company is Sir Edward Elgar was known as composer and officially opened at Oxford Street London.

At that time, HMV built entertainment and music for their customers in every imaginable format from the early 1970s and gramophone music to digital download. Now, HMV has recently ‘returned to the future’ with the latest mobile technologies like headphones and tablets. HMV is back with ideas for showcasing and launching products, and over the years most artists around the world have appeared in stores to cater to their fans, sometimes directly or sometimes just for shopping.

In the first decade, HMV was traded from London’s leading stores and supplied its own label products to nationally recognized traders, but all that changed with Elvis’ first appearance after the Beatles in the Fifties and early sixties and the explosion of popular culture. In addition, HMV stores opened around London and then gradually across the country as the chain began to expand and expand in 1970. Then, around 1980, through Livedaid catalyst in 1985 and the emergence of compact discs and it made to carry leading retail brand with a national footprint.

CONTENT OF HMV

The brand of HMV becoming increased because a few factor. The brand of HMV becoming increased because a few factor. The factor is to build relationships with their customers with to offer new products, releases and value added products. HMV customers to a young and old and people of all ages and now that has had its services established worldwide it offers no geographical limit to its service offerings of music and entertainment. When a customer interesting with that brand so can create trust loyalty to product. It is cause the brand of loyalty most important which is many sector of retailing, there is fierce competition between rival stores. Other factor is they recruit and training staff knowledgeable staff make their easy communicate with customer. It can make customer understand about and interesting that product. Furthermore, can make the staff got the reward from company cause to dedicate provide the best service to customer.

In addition, companies use the latest technologies such as email e-marketing tools and online advertising used by HMV. HMV actually relies on an e-marketing plan to interact with customers online through custom email. Whenever an online business means using a low-cost model that means lower profit margins for record retailers. Technology has allowed access to illegal websites selling music and CD illegally and has attracted major retail attention as this has forced their sales even on the internet.

Nowadays, the company was down because lack to a lack of investment in online offering. Sales fall despite the decline in profit, which is a sign that many viewers are still looking for entertainment that can be handled through theatres and other forms of live entertainment and that music sales can turn to online partners to increase profits in the future.

Therefore, to grow a company, it is necessary are using market development strategies because the online marketing channels make the company profitable. The company can enter geographical markets and new products for records and DVDs through online channels. Also, expanding the health and fitness DVD market share through online channels is another opportunity in the internet music retail industry that enables companies to improve their customer base globally. Another strategic direction for HMV products is that they can make their service better online by offering TVs and movies that can be downloaded online. Finally, to diversify new product into e-tailing such as introduce e-books to HMV online.